Tweet This: Social Endorsements Beat Social Media Ad Buys
Mediapost.com
by Joe Mandese, 2 minutes ago The art and science of social media
advertising and marketing is still nascent, but new research being released
today suggests that brand endorsements streamed by celebrities directly to
friends and followers on social ...
<http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146459>
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DoubleVerify: B3, Invite, VivaKi Top Compliant Ad Platform List
Mediapost.com
by Gavin O'Malley, 13 minutes ago Think all ad platforms are created equal?
On the contrary! The most compliant ad platforms showed incidents of
non-compliance just 3% of the time -- outperforming the lower tier of
players by almost nine times, ...
<http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146413>
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Utah Senate tentatively OK school bus ad bill
BusinessWeek
Under the bill, ads for products that are illegal for minors and ads for
alcohol, tobacco, drugs, gambling, sexual material or the promotion of
political parties, candidates or issues would be prohibited. Opponents say
the ads could become a dangerous ...
<http://www.businessweek.com/ap/financialnews/D9LRPVAG1.htm>
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Ads arriving through Skype's Windows application
High Tech Lounge
The VoIP and video calling service, Skype, has recently announced that it
intends to bring, for the first time, advertising to its Windows program.
The first markets to implement this are the US, the UK and Germany; early
spots come from Groupon, ...
<http://www.htlounge.net/art/14924/ads-arriving-through-skype%E2%80%99s-windows-application.html>
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GOP group targets unions in national ad campaign
USA Today
By Catalina Camia, USA TODAY A GOP group that played a key role in the 2010
elections has launched a series of ads targeting unions, following the
long-running dispute over GOP Gov. Scott Walker's plan to curb collective
bargaining rights of unions in ...
<http://content.usatoday.com/communities/onpolitics/post/2011/03/crossroads-gps-republican-ads-unions-/1>
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Finally: Clear Ruling That Realizes That Just Buying Ads On Trademarked ...
Techdirt
For the better part of a decade, there have been a ton of lawsuits about
keyword advertising, and whether or not it's a trademark violation to buy
an advertisement on a competitor's trademark. All along, we've argued that
this is not, at all, ...
<http://www.techdirt.com/articles/20110309/01501813410/finally-clear-ruling-that-realizes-that-just-buying-ads-trademarked-keywords-is-not-infringing.shtml>
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Gray says role limited in ad agency
Cincinnati.com
WCPO-TV anchor Clyde Gray told viewers Tuesday he will have a very distant,
limited role with the advertising agency he started last month. Not be CEO
or involved with daily operations. "I give him a lot of credit for reacting
quickly," said Brian ...
<http://news.cincinnati.com/article/20110308/ENT11/103090337/Gray-says-role-limited-in-ad-agency?odyssey=tab%7Cmostpopular%7Ctext%7CENT>
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Charlie Sheen's Twitter Ad Garners Over 400000 Clicks
TAXI Design Network
Ad.ly has released the results of Charlie Sheen's first Twitter endorsement
for the social media marketing firm: a total of 412000 clicks in just 48
hours. Sheen posted a tweet promoting Internships.com and within an hour,
the bit.ly link was clicked ...
<http://www.designtaxi.com/news/34238/Charlie-Sheen-s-Twitter-Ad-Garners-Over-400-000-Clicks/?page=2>
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VIDEO: Homegrown Alma College commercial named best small-college ad
The Morning Sun
Sponsored by the Higher Education Marketing Report, the Educational
Advertising Award recognized the student-produced video as the best of the
best for colleges with fewer than 2000 students. Produced and director by
2010 Alma College graduate Vaughn ...
<http://www.themorningsun.com/articles/2011/03/10/business/doc4d780b51c3d6d535858888.txt>
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Report: NJ teachers union spent $6.6M on ad campaign aimed at Christie ...
NorthJersey.com
Seems like only the Print Media and Ad Agencies made out well with this $65
Million cash infusion! We're all scr*wed! How much did Christie spend on
campaign ad's in which he LIED to get in office? It's time NJ became a
Right to Work state. ...
<http://www.northjersey.com/news/education/030911_NJ_teachers_union_spent_66M_on_ad_campaign_on_Christie_education_cuts.html>
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=== Google Blogs Alert for: Ad ===
Charlie Sheen: Data Beats Emotion | Ad.ly - Celebrity Endorsements ...
By admin
On Monday morning, Internships.com was a start-up with a good product. By
Tuesday morning, it was a brand with a promising future.
<http://ad.ly/2011/03/charlie-sheen-data-beats-emotion/>
Ad.ly - Celebrity Endorsements...
<http://ad.ly/>
Digital Ad Buying Platform MediaMath Adds Another $14M
By Alexia Tsotsis
Ad tech company MediaMath is announcing a Series B round of financing
today, in addition to its $12.5 million round in debt plus VC last August.
The.
<http://techcrunch.com/2011/03/09/digital-ad-buying-platform-mediamath-adds-another-14m/>
TechCrunch
<http://techcrunch.com/>
AD Classics: Sendai Mediatheque / Toyo Ito | ArchDaily
By Megan Sveiven
With the intentions of designing a transparent cultural media center that
is supported by a unique system to allow complete visibility and
transparency to.
<http://www.archdaily.com/118627/ad-classics-sendai-mediatheque-toyo-ito/>
ArchDaily
<http://www.archdaily.com/>
PEGI demands Ubi removes We Dare ad Wii News - Page 1 | Eurogamer.net
"The Committee concludes that the advertisement does NOT accurately reflect
the nature and content of the product and it MISLEADS consumers as to its
true nature," PEGI said in a statement issued to Eurogamer this morning.
...
<http://www.eurogamer.net/articles/2011-03-10-pegi-demands-ubi-removes-we-dare-ad>
Eurogamer
<http://www.eurogamer.net/>
Yahoo Reorgs Its Ad Staff as - Kara Swisher | BoomTown | AllThingsD
By Kara Swisher
In the wake of the departures of two top ad execs to social buying sites,
the hiring of another from AOL and a whole new sales management team in
place, it's got to be time for a reorg at Yahoo! And so it is, just before
the company's ...
<http://kara.allthingsd.com/20110309/memo-time-yahoo-reorgs-its-ad-staff-as-the-race-begins/>
BoomTown
<http://kara.allthingsd.com/>
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