Ad landscape changed after Google-DoubleClick deal
San Francisco Chronicle
Three years ago, Google closed its biggest acquisition ever: The $3.1
billion purchase of online ad powerhouse DoubleClick. Google's goal was to
grow beyond search advertising, and grab a chunk of the potentially much
larger market for display ads ...
<http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fc%2Fa%2F2011%2F03%2F11%2FBULI1I8LSB.DTL>
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Abhinay Deo and R Balki: From ad world to Bollywood
Hindustan Times
Chief Creative director of Lowe Lintas R Balki has often taken on Abhinay
Deo to direct ad films for his agency. Their association has been long and
fruitful, resulting in some iconic commercials. A few years ago, Balki had
a story idea and made a ...
<http://www.hindustantimes.com/Abhinay-Deo-and-R-Balki-From-ad-world-to-Bollywood/Article1-672574.aspx>
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Snyder OKs $10M more for state ads (with video)
Dearborn Press and Guide
Rick Snyder signed a new law that provides funding for the Pure Michigan
advertising campaign. The law secures an additional $10 million on top of
the $15 million already appropriated by the Legislature for this year and
will ensure steady funding for ...
<http://www.pressandguide.com/articles/2011/03/12/news/doc4d7a5401b994f148679315.txt>
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National Dems enter Wisconsin fray with new ad targeting GOP state senator
Washington Post (blog)
By Greg Sargent For the first time, national Democrats are sinking money
into a TV ad targeting an individual Wisconsin GOP state senator, a sign
that the Beltway Dem establishment may be getting serious about rallying
behind the recall drives now ...
<http://voices.washingtonpost.com/plum-line/2011/03/national_dems_enter_wisconsin.html>
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Abele ad draws Stone fire in county executive race
Milwaukee Journal Sentinel
Jeff Stone (R-Greendale) lashed out Friday at philanthropist Chris Abele
over Abele's new TV ad that links Stone with Gov. Scott Walker. The ad
emphasizes Stone's vote in favor of Walker's controversial budget-repair
law. In the April 5 election, ...
<http://www.jsonline.com/news/milwaukee/117809383.html>
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AOL: Impact of Display Ad Business on Stock
TheStreet.com
NEW YORK (Trefis) -- AOL (AOL) generates its ad revenues through display
ads (eg banner ads, skyscraper ads) on AOL sites like AOL News, AOL Money &
Finance, as well as display ads on external sites that partner with AOL. It
competes with Yahoo! ...
<http://www.thestreet.com/story/11040858/1/aol-impact-of-display-ad-business-on-stock.html?cm_ven=GOOGLEN>
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Keira Knightly looking va va voom for new Chanel ad
The Fan Carpet
Speaking about the ad, she confessed that she didn't know much at the time
or what to expect from the ad: "'Nobody said exactly what it was going to
be like,' she says. 'I knew that it was something about a motorbike, and I
knew that it was going to be ...
<http://www.thefancarpet.com/NewsPage.aspx?n_id=3207>
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Soy ads to boost $5.5 billion market in US
San Francisco Chronicle
Benetton courted controversy with its ad campaigns in the 1980s. More
recently, while rivals Zara and H&M found success by churning out knockoffs
as little as two weeks after trends appeared in runway shows, Benetton has
stuck with creating its own ...
<http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/03/11/BUP11I9GUI.DTL&type=business>
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U of M AD talks pigskin, pizza at Dearborn Hyatt (with video)
Dearborn Press and Guide
Last year was one of the most profitable for the company, and the
advertising campaign won campaign of the year awards, he said. And, when
talking about how important it is to listen to your customers, Brandon drew
one of the biggest rounds of applause ...
<http://www.pressandguide.com/articles/2011/03/12/news/doc4d7a72022eddf282210373.txt>
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How To Scale Facebook Ad Campaigns
AllFacebook
Here we will examine how to build the most effective ad campaigns. We will
also look at the roadblocks when using Facebook's self-serve and what to
look out for if and when you assess which social solution to use. There is
a lot of debate over where to ...
<http://www.allfacebook.com/how-to-scale-facebook-ad-campaigns-2011-03>
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=== Google Blogs Alert for: Ad ===
NASA and Ad Astra team up to test VASIMR plasma rocket in space ...
By Michael Gorman
Plasma propulsion may very well be our ticket to visit those little green
men on Mars, which is why NASA is becoming besties with.
<http://www.engadget.com/2011/03/11/nasa-and-ad-astra-team-up-to-test-vasimr-plasma-rocket-in-space/>
Engadget
<http://www.engadget.com/>
Democratic Party Releases First Post-Vote Ad Targeting Wisconsin ...
By The Huffington Post News Editors
WASHINGTON -- Less than two days after Wisconsin Senate Republicans took to
seedy if not crafty parliamentary maneuvers to pass an anti-collective
bargaining bill, the Democratic party is up with ads targeting individual
members.
<http://www.huffingtonpost.com/2011/03/11/democratic-party-ad-targeting-wisconsin-republican_n_834521.html>
The Huffington Post | Full News Feed
<http://www.huffingtonpost.com/thenewswire/>
Ad Agency Site Analyzes the
By Todd Wasserman
R/GA's "Social Media Hell" catalogues tweets and Foursquare checkins
related to SXSW.
<http://mashable.com/2011/03/11/hell-of-sxsw/>
Mashable | The Social Media GuideBusi...
<http://mashable.com/>
Nevada agency aims ad at Chicago business owners | Chicago ...
By Emily Bryson York
The Nevada Development Authority is asking Chicago business owners to
consider relocating to their state. The agency is airing ads on Chicago
television.
<http://chicagobreakingbusiness.com/2011/03/nevada-agency-urges-chicago-business-owners-to-move.html>
Chicago Breaking Business
<http://chicagobreakingbusiness.com/>
AdFreak: 'Delightful woman' places ad for new kidney
Craigslist and eBay don't let you solicit internal organs, but Louisville's
Southeast Outlook newspaper doesn't mind.
<http://adweek.blogs.com/adfreak/2011/03/delightful-woman-places-ad-for-new-kidney.html>
AdFreak
<http://adweek.blogs.com/adfreak/>
=== Google Web Alert for: Ad ===
Colbert PAC Ad - The Colbert Report - 3/10/11 - Video Clip ...
ColbertNation.com video - Stephen shows support for Tim Pawlenty's courage
to stand next to Scott Walker with a patriotic message.
<http://www.colbertnation.com/the-colbert-report-videos/377119/march-10-2011/colbert-pac-ad>
Yahoo! Loses Another Ad Sales Exec - TheStreet
Social buying site LivingSocial named Mitch Spolan as senior vice president
of national sales, marking another blow to Yahoo!'s top advertising ranks.
<http://www.thestreet.com/story/11034756/1/yahoo-loses-another-ad-sales-exec.html?cm_ven=RSSFeed>
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