=== Google News Alert for: Ad ===
Sky 'delays targeted ad system rollout'
Digital Spy
By Andrew Laughlin, Technology Reporter Sky is reportedly ready to deliver
its new targeted live advertising system, but is delaying the launch due to
a possible backlash from consumers. The satellite broadcaster's new AdSmart
system is able to deliver ...
<http://www.digitalspy.com/broadcasting/news/a309240/sky-delays-targeted-ad-system-rollout.html>
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Newspaper Ads Sink to 25-Year Low
TAXI Design Network
Newspaper advertising revenue has sunk to a 25-year low in 2010 due to
marketers flocking to the digital realm, reports Mediapost, citing a study
conducted by the Newspaper Association of America (NAA). Online ads are
considerably cheaper than their ...
<http://www.designtaxi.com/news/34290/Newspaper-Ads-Sink-to-25-Year-Low/?page=1>
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Tramadol Nights' 'Fuzzy Felt' ad escapes censure
Marketing Week
An outdoor advertising campaign for comedian Frankie Boyle's controversial
show Tramadol Nights has been cleared by the ad watchdog of causing offence
or distress. The campaign for the Channel 4 show, which itself is the
subject of an Ofcom review ...
<http://www.marketingweek.co.uk/disciplines/advertising/tramadol-nights-fuzzy-felt-ad-escapes-censure/3024458.article>
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Make Up For Ever's Unretouched Ad Campaign: The Rest Of The Images (PHOTOS,
POLL)
Huffington Post
When we showed you the first ad on Monday, 77 percent of you thought it was
awesome and a step in the right direction. Then a handful of you commented
that the model looked either too much like Ke$ha or Blake Lively and that
she was holding the camera ...
<http://www.huffingtonpost.com/2011/03/16/make-up-for-evers-unretou_n_836378.html>
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Research Aims To Validate VOD Ad Effectiveness
Multichannel News
By Todd Spangler -- Multichannel News, 3/16/2011 9:00:00 AM A group that
includes Comcast, Discovery Communications, CBS and ad agency trade group
the 4A's is backing the Advanced Advertising Media Project to study the
effectiveness of video-on-demand ...
<http://www.multichannel.com/article/465320-Research_Aims_To_Validate_VOD_Ad_Effectiveness.php>
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Google Extends AdMob Support to Windows Phone 7
PCWorld
They'll also be able to include text and banner ads and, when users click
on the ads, open a Web page or link to the App Marketplace. Google said it
has customized the ad experience to give it the look and feel of Windows
Phone 7. ...
<http://www.pcworld.com/businesscenter/article/222199/google_extends_admob_support_to_windows_phone_7.html>
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Liberty Mutual Insures Ad Panel Victory
Adweek
A report from Ace Metrix, released today, used a panel of 500 US consumers
to measure the effectiveness of the 136 different auto insurance ads that
have run in the last 12 months. The report looks at all eight major auto
insurance companies including ...
<http://www.adweek.com/aw/content_display/news/media/e3i1d2aafb2a30621b391c178b57e099c51>
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School buses give ads a ride
USA Today
By Rob Jennings, USA TODAY The look of school buses hasn't changed much
over the years, but as states scramble for revenue sources, a growing
number are adding something new — advertising for such clients as banks,
real estate and insurance agents. ...
<http://www.usatoday.com/news/nation/2011-03-16-schoolbusads16_ST_N.htm>
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Newspaper ad revenue off 6.3 percent
Media Life Magazine
By Louisa Ada Seltzer If at this point we're inclined to describe a year in
which newspaper ad revenue did not drop by double-digit percentages as
adequate, then last year was an adequate one for newspapers. The Newspaper
Association of America said ...
<http://www.medialifemagazine.com/artman2/publish/Hereandthere/Newspaper-ad-revenue-off-6-3-percent.asp>
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Adventive Taps Publishers To Create Ads Using Drag-and-Drop Apps
Mediapost.com
by Les Luchter, Yesterday, 8:40 PM As a precursor to launching the first
open app store for creators of online ads, ad services company Adventive
has signed the digital divisions of several publishers as initial users of
Ad Accelerator, ...
<http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146753>
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=== Google Blogs Alert for: Ad ===
Study: Mobile Ad-Tracking Systems Are "Blind" To 80 Percent Of ...
By Erick Schonfeld
Apple mobile iOS devices (iPads, iPhones, and iPod Touches) are used by 130
million people, but they present a huge blindspot to advertisers. All Apple
mobile devices use the Safari browser, as do millions of Apple laptop and
desktop ...
<http://techcrunch.com/2011/03/15/mobile-ad-blind-80-percent-apple-ios/>
TechCrunch
<http://techcrunch.com/>
Do Sex and Business Mix? Ad Exec Says Sex Toy Demo Is None of Your ...
By Jim Edwards
Usually, when a sex scandal touches the corporate world, executives stay
silent. Not DDB's Jim Marcus. In a debate with BNET, he defended his se.
<http://www.bnet.com/blog/advertising-business/do-sex-and-business-mix-ad-exec-says-sex-toy-demo-is-none-of-your-business/7858>
The Tagline Blog RSS | BNET
<http://www.bnet.com/blog/advertising-business>
Are You Impressed By This Unretouched Makeup Ad? – Fashionista ...
By Cheryl Wischhover
Yesterday Huff Po posted this ad for Makeup Forever's HD High Definition
foundation. The copy on the ad: "You're looking at the first unretouched
makeup ad." As a person who spends her life analyzing makeup and snake
oil, this one threw ...
<http://fashionista.com/2011/03/are-you-impressed-by-this-unretouched-makeup-ad/>
Fashionista
<http://fashionista.com/>
AD Classics: Educatorium / OMA | ArchDaily
By Andrew Kroll
Completed in 1997, the Educatorium in Utrecht, Netherlands was OMAs and Rem
Koolhaas' first university project. Part of a larger masterplan for the.
<http://www.archdaily.com/119580/ad-classics-educatorium-oma/>
ArchDaily
<http://www.archdaily.com/>
Reflections of a Newsosaur: Newspaper ad sales hit 25-year low in 2010
By Newsosaur
While ad sales rose in every other mass medium in 2010, newspaper revenues
plunged to the lowest point since 1985, falling to nearly half of the
all-time high of $49.4 billion achieved just five years earlier. ...
<http://newsosaur.blogspot.com/2011/03/newspaper-ad-sales-hit-25-year-low-in.html>
Reflections of a Newsosaur
<http://newsosaur.blogspot.com/>
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