Mobile ad revenue up by 169% in 2009
Financial Post
Mobile advertising revenues in Canada grew by 169% in 2009 to just over
$31.9-million, according to new data from the Interactive Advertising
Bureau of Canada. The IAB predicts revenue in the sector will grow by 60%
in 2010, to $51-million. ...
<http://www.financialpost.com/news/marketing/Mobile+revenue+2009/4619702/story.html>
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Motricity completes deal in mobile ad tie-up
BusinessWeek
Motricity Inc. says that it has completed its acquisition of Adenyo, a
mobile advertising company. The deal was originally announced in January at
a price of $100 million. The final acquisition price was not disclosed in
Motricity's statement Thursday ...
<http://www.businessweek.com/ap/financialnews/D9MJOHSO3.htm>
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Church Launches "Winning" Ad Campaign
MyFox Detroit
NorthRidge Church, a nondemoninational church, launched an ad campaign with
print ads that read "Northridge + Easter = "Winng!" The Associated Press
reports the campaign also includes five freeway billboards, a series of
online videos and a ...
<http://www.myfoxdetroit.com/dpp/news/local/northridge-church-launches-%22winning%22-ad-campaign-20110415-mr>
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Google net profit up 17% on spurt in online ad revenue
Hindu Business Line
PTI Buoyed by a rise in its online advertising revenue, Google Inc has
registered 17 per cent growth in net profit to $2.3 billion in the
January-March quarter of 2011. In the year-ago period, the company had a
net profit of $1.96 billion, ...
<http://www.thehindubusinessline.com/industry-and-economy/info-tech/article1699026.ece>
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Controversial J. Crew Ad Sparks Reaction
W*USA 9
WASHINGTON, DC (WUSA) -- A recent photo advertisement put out by J. Crew is
causing plenty of controversy over its content. In the ad, Jenna Lyons, a
designer for J. Crew is posing with her young son Beckett. Beckett's
toenails are painted pink, ...
<http://wusa9.com/news/article/146890/158/Controversial-J-Crew-Ad-Sparks-Reaction->
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Opinion: Why stop at an ad-supported Kindle?
MacVideo.tv
The $114 Kindle with Special Offers ships May 3, and limits ads to the
device's screensaver and main menu. Amazon has no plans to stuff ads inside
e-books, says Amazon vice president of Kindle content Russ Grandinetti.
Grandinetti told Business Insider ...
<http://www.macvideo.tv/editing/news/index.cfm?newsId=3274322&pagType=samechandate>
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Adeona Pharma AD drug clinical trial meets primary outcome
Pharmaceutical Business Review
Adeona Pharmaceuticals' clinical study evaluating reaZin for the dietary
management of Alzheimer's disease (AD) and mild cognitive impairment (MCI)
has met the primary outcome of increasing serum zinc and decreasing serum
free copper. ...
<http://clinicaltrials.pharmaceutical-business-review.com/news/adeona-pharma-ad-drug-clinical-trial-meets-primary-outcome-150411>
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Amazon allies start ad blitz favoring tax incentives
The State
By TIM FLACH - tflach@thestate.com A new pro-Amazon group started radio ads
Thursday promoting a sales tax collection exemption for the online
retailer, which wants to open a distribution center that would add 1249
jobs in the Midlands. ...
<http://www.thestate.com/2011/04/15/1779339/amazon-allies-start-ad-blitz-favoring.html>
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AOL Reorganizes Ad Sales Unit
ClickZ News
AOL has revamped its ad sales team following the acquisition of The
Huffington Post (and four straight quarters of double-digit declines). The
"industry development team" has been organized into seven discreet
practices: health/CPG, travel, automotive, ...
<http://www.clickz.com/clickz/news/2043733/aol-reorganizes-sales-unit>
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Audience Targeting, ROI Draw Advertisers to Digital Video
eMarketer
Digital video advertising is steadily gaining momentum within online
marketing, with eMarketer estimating a 38.6% online video ad spending
increase this year alone. And while Break Media indicates most advertisers
(79%) will spend less than 25% of ...
<http://www.emarketer.com/Article.aspx?R=1008344>
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=== Blogs - 5 new results for [Ad] ===
Internet ad revenues surpass newspaper revenues for first time ...
By Todd Haselton
According to a new report from the Internet Advertising Bureau (IAB),
annual revenue for Internet advertising surpassed newspaper ad revenues for
the first time in 2010. The IAB said the record breaking $26 billion in ad
revenue last ...
<http://www.bgr.com/2011/04/15/internet-ad-revenues-surpass-newspaper-revenues-for-first-time-report-says/>
BGR
<http://www.bgr.com/>
Walking Dead Ad Next to Funeral Parlor: Brilliant or Oops?
By Cynthia Boris
AMC's series The Walking Dead is making quite a splash in the UK but for
all the wrong reasons. A ...
<http://www.marketingpilgrim.com/2011/04/walking-dead-ad-next-to-funeral-parlor-brilliant-or-oops.html>
Marketing Pilgrim - Internet...
<http://www.marketingpilgrim.com/>
Spotify Shift Signals the End for Ad-Supported Music: Tech News ...
By Bobbie Johnson
Europe's hottest on-demand music service, Spotify, is narrowing its free
offering as it tries to boost subscription numbers and prepare for an
American launch. Will it finally end the ongoing delusion that advertising
can ever make ...
<http://gigaom.com/2011/04/14/spotify-shift-signals-the-end-for-ad-supported-music/>
GigaOM
<http://gigaom.com/>
Verizon iPhone Drives Increase in Ad Impressions for iOS - Mac Rumors
Mobile advertising firm Millennial Media today announced that release of
its March 2011.
<http://www.macrumors.com/2011/04/14/verizon-iphone-drives-increase-in-ad-impressions-for-ios/>
MacRumors : Mac News and Rumors
<http://www.macrumors.com/>
iOS gains ad share from Android in March, remains hottest app platform
By Steven Sande
All of these numbers, which are based on Millenial Media's analysis of
mobile advertising by device, point to thriving support for Apple's iOS
platform. Next Wednesday's Apple Q2 2011 financial call should show
similarly positive ...
<http://www.tuaw.com/2011/04/14/ios-gains-ad-share-from-android-in-march-remains-hottest-app-pl/>
TUAW
<http://www.tuaw.com/>
=== Web - 2 new results for [Ad] ===
Hot pink-toenailed boy in J. Crew ad sparks controversy - Yahoo! News
When J. Crew sent out its latest catalog, we doubt that the classic
clothing company expected it would be blasted by social conservatives as
"transgendered ...
<http://news.yahoo.com/s/yblog_thelookout/20110413/ts_yblog_thelookout/hot-pink-toenailed-boy-in-j-crew-ad-sparks-controversy>
Internet ad revenue hits high in '10 | Reuters
NEW YORK (Reuters) - U.S. Internet advertising revenue jumped 15 percent to
$26 billion in 2010, setting a record high and proving that more companies
are ...
<http://www.reuters.com/article/2011/04/13/us-internetadvertising-idUSTRE73C6R420110413>
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