Google Alert - Ad

=== News - 10 new results for [Ad] ===

Time Warner tops expectations, ad sales surge
Reuters
By Paul Thomasch NEW YORK (Reuters) - Time Warner Inc posted
better-than-expected quarterly results on Wednesday, with revenue rising 6
percent alongside a surge in advertising sales at its cable TV networks.
Time Warner, which owns cable networks such ...
<http://www.reuters.com/article/2011/05/04/us-timewarner-idUSTRE7432KL20110504>
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<http://news.google.com/news/story?ncl=http://www.reuters.com/article/2011/05/04/us-timewarner-idUSTRE7432KL20110504&hl=en&geo=us>

AOL: The revenue slide continues, but display ads show signs of life
ZDNet (blog)
AOL CEO Tim Armstrong noted that global display ad revenue increased for
the first time since 2007 with a gain of 4 percent from a year ago. US
display revenue was up 11 percent in the first quarter, or 6 percent
excluding acquisitions. ...
<http://www.zdnet.com/blog/btl/aol-the-revenue-slide-continues-but-display-ads-show-signs-of-life/48194>
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Hearst Partners with AOL's Pictela for Bigger, Better Ads
mediabistro.com
By Chris O'Shea on May 4, 2011 9:04 AM Hearst Magazines Digital Media
(HMDM) has adopted AOL's Pictela ad platform. The platform will allow
Hearst to use something called the "Portrait" ad unit, which is
essentially a large format display ad. ...
<http://www.mediabistro.com/fishbowlny/hearst-partners-with-aols-pictela-for-bigger-better-ads_b34690>
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Google makes Apple-style TV ads to sell you Chrome
CNET
It launched shiny new TV ads in shows like "Glee"--ads that tug at your
heartstrings so that you can get in touch with your inner browser
fascination. One ad is a sweet, emotional thing that traces everything a
dad can do on Chrome to chronicle his new ...
<http://news.cnet.com/8301-17852_3-20059581-71.html>
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<http://news.google.com/news/story?ncl=http://news.cnet.com/8301-17852_3-20059581-71.html&hl=en&geo=us>

Robust ad market lifts CBS' first-quarter earnings
Los Angeles Times
By Meg James, Los Angeles Times CBS Corp. is gliding into this month's
advertising sales season buoyed by a robust market and just a few holes to
plug in the broadcast network's prime-time schedule. The big question mark
is whether CBS' top-rated ...
<http://www.latimes.com/business/fi-ct-cbs-earnings-20110504,0,1546350.story>
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Advertisers still buying time during NFL games, despite the lockout
USA Today
According to Steinberg, buyers said the available ad inventory isn't in
danger of selling out, but some are going forward while others are treading
lightly. The condition has made some advertisers cautious. "The incumbents
are moving as if it is ...
<http://content.usatoday.com/communities/gameon/post/2011/05/advertisers-tv-time-nfl-lockout/1>
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<http://news.google.com/news/story?ncl=http://content.usatoday.com/communities/gameon/post/2011/05/advertisers-tv-time-nfl-lockout/1&hl=en&geo=us>

Strong ad market drives Comcast and CBS results
Reuters
Rising advertising rates come as a major relief for a TV business that was
under heavy pressure coming out of the recession, when corporations cut
their marketing budgets and consumers fell ever more deeply in love with
social media. ...
<http://www.reuters.com/article/2011/05/04/us-media-idUSTRE74303J20110504>
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Tuning Out: TV Ownership Drops, and Advertisers Have to Get Smarter — Fast
BNET (blog)
Ads have to be constructed carefully to allow editing for shorter versions,
or else advertisers have to create separate material for online use. Sound
— You can't count on people watching online video to have the sound on
when an ad runs. ...
<http://www.bnet.com/blog/technology-business/tuning-out-tv-ownership-drops-and-advertisers-have-to-get-smarter-fast/10407>
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Furniture Row Brings Back Award Winning Oak Express "Not Natural" Ad
Campaign
PR Newswire (press release)
Popular ads were once featured on syndicated TV program "World's Greatest
Commercials" and BBC's "Commercial Breakdown." DENVER, May 4, 2011
/PRNewswire/ --The Oak Express "Not Natural" television ad campaign
originally ran in the early 2000's and was ...
<http://www.prnewswire.com/news-releases/furniture-row-brings-back-award-winning-oak-express-not-natural-ad-campaign-121242629.html>
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Social Media Ad Revenues Will Reach $8.3 Billion by 2015
Mediapost.com
by Erik Sass, Yesterday, 3:41 PM Social media ad spending will increase at
a cumulative annualized rate of 31.6% per year from 2010-2015, according to
a new forecast from BIA/Kelsey, which sees social media ad revenues jumping
from $2.1 billion in 2010 ...
<http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149825>
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=== Blogs - 5 new results for [Ad] ===

Google's Great TV Ad | Peter Kafka | MediaMemo | AllThingsD
By Peter Kafka
No idea why it makes sense to advertise a Web broswer on TV, but they can
certainly afford to try. Now: About setting up an email account for your
kids...
<http://mediamemo.allthingsd.com/20110504/googles-great-tv-ad/>
MediaMemo
<http://mediamemo.allthingsd.com/>

Google Chrome's Emotional Ad
By Alex Chitu
Google Chrome's ads have always been great, but this one is probably the
only Google ad that could make you cry. It's a story about a father that
emails his daughter photos and videos with her happy moments as she grows
up. ...
<http://googlesystem.blogspot.com/2011/05/google-chromes-emotional-ad.html>
Google Operating System
<http://googlesystem.blogspot.com/>

Social Media Ad Spending To Hit $8.3B in 2015 [STUDY]
By Todd Wasserman
Social media ad spending will hit $8.3 billion in 2015, up from $2.1
billion last year, according to a new report.
<http://mashable.com/2011/05/03/social-media-ad-spending-8b/>
Mashable | The Social Media GuideBusi...
<http://mashable.com/>

Apple airs second iPad 2 ad - Apple 2.0 - Fortune Tech
By Philip Elmer-DeWitt
Apple airs second iPad 2 ad. Posted by Philip Elmer-DeWitt. May 4, 2011
5:55 AM. "And if you asked us, we'd say it's just getting started." Debuted
Tuesday night . Available on Apple's (AAPL) YouTube page and at Apple.com.
...
<http://tech.fortune.cnn.com/2011/05/04/apple-airs-second-ipad-2-ad/>
Fortune Tech: Technology blogs,...
<http://tech.fortune.cnn.com/>

Classic Navy SEALs Recruitment Ad Sneaks Up on You | Adweek
Sunday's daring raid that killed Osama bin Laden in Pakistan was a great
advertisement for the U.S. Navy SEALs. But the SEALs recruitment commercial
below is one of the great military ads ever made. Called "Footprints," it
was created ...
<http://www.adweek.com/adfreak/classic-navy-seals-recruitment-ad-sneaks-you-131309>
AdWeek : Advertising
<http://www.adweek.com/adweek/feeds/11>

=== Web - 1 new result for [Ad] ===

Obama's campaign ad controversy - CBS News Video
CBS News video: Obama's campaign ad controversy - President Obama has
previously spoken out against campaign and political ads funded by
anonymous sources ...
<http://www.cbsnews.com/video/watch/?id=7364466n>

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