Google Alert - Ad

=== News - 10 new results for [Ad] ===

Yahoo Mail Poised For Full Rollout, Faster Time, Better Ad Targeting
Mediapost.com
Yahoo will also use keywords derived from scanning email messages for
targeting interest-based ads across its ad network, as well as within the
updated Yahoo Mail. The search giant expects the upgrade to better target
ads based on keywords gleaned from ...
<http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151055>
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Gordon Says ReachLocal Provides Online Ad Service
Washington Post
May 23 (Bloomberg) -- Zorik Gordon, chief executive officer of ReachLocal
Inc., talks about the migration of small- and medium-sized business
customers to online advertising and ways smaller companies must adapt their
marketing spending. ...
<http://www.washingtonpost.com/business/gordon-says-reachlocal-provides-online-ad-service/2011/05/23/AFCGf59G_video.html>
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CBS' 'Clash of the Commercials' makes advertising the star
Los Angeles Times
The 10 pm show, hosted by Heidi Klum, will trot out the crème of the crop
from different countries, pitting them against homegrown best such as
"Messin' With Sasquatch," an ad series that repeatedly punks the mythical
creature in order to sell Jack ...
<http://latimesblogs.latimes.com/showtracker/2011/05/cbs-clash-of-the-commercials-makes-advertising-the-star.html>
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<http://news.google.com/news/story?ncl=http://latimesblogs.latimes.com/showtracker/2011/05/cbs-clash-of-the-commercials-makes-advertising-the-star.html&hl=en&geo=us>

60% Of Mobile Users Click Ads Weekly
Mediapost.com
by Mark Walsh, 10 minutes ago More than 60% of mobile consumers click on
mobile ads at least once a week, according to new research from mobile ad
network Mojiva and InsightExpress. Of that group, about 20% are especially
responsive, clicking on ads ...
<http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151011>
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Ad Success In Online Video Still A Question
Investor's Business Daily
Of the $26 billion spent on US Internet advertising last year, just 5.5%,
or $1.4 billion, of that was spent on ads that ran with online video.
Advertisers are grappling with the best approach for online video ads.
"Consumer engagements with new ad ...
<http://www.investors.com/NewsAndAnalysis/Article/573022/201105231750/Ad-Success-In-Online-Video-Still-A-Question.aspx>
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DeChellis departure major test for Curley as PSU AD
Williamsport Sun-Gazette
Jim Tarman, Curley's predecessor, oversaw Bruce Parkhill's hire as
basketball coach in 1983 and slow bumpy rise, two national titles in
football by Paterno (his predecessor as AD) and the Big Ten transition. His
career looks decent in hindsight. ...
<http://www.sungazette.com/page/content.detail/id/564346/DeChellis-departure-major-test-for-Curley-as-PSU-AD.html?nav=5017>
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TV ads air conflicting opinions on education reform, funding
Las Vegas Review - Journal
In one ad, teachers are unhappy about a seniority system that does not
necessarily protect the best classroom instructors during layoffs. In
another, elementary school children want to know why Gov. Brian Sandoval is
"destroying" their schools by ...
<http://www.lvrj.com/news/tv-ads-air-conflicting-opinions-on-education-reform-funding-122482204.html>
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LinkedIn's Ad Connections
digiday:DAILY
The digital ad community sure doesn't. To be fair, Linkedin is solid player
in the business-to-business ad space. And unlike many digital publishers,
the company actually gets users to pay for some of its services. Add in a
growing base of 100 million ...
<http://www.digidaydaily.com/stories/linkedin-039-s-ad-connections/>
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Worldwide-Marketplace 1.0 - Classified Ads App comes in 13 Languages
iPad News Tracker
Tenerife, Spain – Worldwide Marketplace published its global advertising
platform in 13 languages, in Russian, Chinese, Japanese, Thai, Hindi,
Spanish, English, French, Italian, Polish, Swedish, Dutch and German within
the Apple iTunes store today. ...
<http://www.ipadnewstracker.com/mobile/2011/05/worldwide-marketplace-1-0-classified-ads-app-comes-in-13-languages-2/>
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After US Postal Service Complaint, Burger King Agrees to Modify Ad
Fox News
After unleashing its lawyers, USPS has struck a settlement with Burger King
over an ad campaign launched last year that featured a letter carrier
getting distracted from his job by delicious Burger King breakfast food.
Apparently, the Postal Service ...
<http://www.foxnews.com/politics/2011/05/23/postal-service-complaint-burger-king-agrees-modify-ad/?test=latestnews>
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<http://news.google.com/news/story?ncl=http://www.foxnews.com/politics/2011/05/23/postal-service-complaint-burger-king-agrees-modify-ad/%3Ftest%3Dlatestnews&hl=en&geo=us>

=== Blogs - 5 new results for [Ad] ===

'Dove VisibleCare' Ad Called Out For Being Racist (PHOTO, POLL)
By The Huffington Post
Now making the internet rounds: a new, supposed Dove ad called out for
connoting an underlying bias. (Editor's note: Dove hasn't taken
responsibility for the promotion, although commenters on various sites
recount seeing it in magazines ...
<http://www.huffingtonpost.com/2011/05/23/dove-visiblecare-ad-racist_n_865911.html>
Style on HuffingtonPost.com
<http://www.huffingtonpost.com/feeds/verticals/style/index.xml>

YouTube wants to show you an ad on your first visit every day ...
By Matthew Panzarino
With this system in place and ad would be run 'pre-roll', that's before the
video plays, on a users first visit to the site on any given day.
<http://thenextweb.com/industry/2011/05/24/youtube-wants-to-show-you-an-ad-on-your-first-visit-every-day/>
The Next Web
<http://thenextweb.com/twitter/>

Classified Ad FAIL - Epic Fail Funny Videos and Funny Pictures
By Cheezburger Network
epic fail photos - Classified Ad FAIL.
<http://failblog.org/2011/05/23/epic-fail-photos-ad-fail-8/>
Epic Fail Funny Videos and Funny...
<http://failblog.org/>

InStyle's Ad Pages Have Surpassed All Other Fashion Titles This ...
By Charlotte Cowles
'Harper's Bazaar' was the only one whose ad pages decreased.
<http://nymag.com/daily/fashion/2011/05/balmain_confirms_plans_about.html>
The Cut
<http://nymag.com/daily/fashion/>

'Second screen' ad network syncs with TV commercials - Lost Remote
By Cory Bergman
Second Screen is piloting their push ad network on the popular American
Idol fan site AmericanIdolNet.com for the show's finale this week. "We
know everyone in there is watching American Idol," Tapper tells Lost
Remote. ...
<http://www.lostremote.com/2011/05/23/second-screen-ad-network-syncs-with-tv-commercials/>
Lost Remote
<http://www.lostremote.com/>

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