Wednesday, 1 June 2011

Google Alert - Ad

=== News - 10 new results for [Ad] ===

BlackArrow Opens Up VOD Ad System, Adds Midroll Support
Multichannel News
By Todd Spangler -- Multichannel News, 6/1/2011 9:00:00 AM BlackArrow has
upgraded its dynamic ad-insertion system for video-on-demand to support
"midroll" ads -- spliced into the middle of a VOD asset -- and has added
programming interfaces to plug ...
<http://www.multichannel.com/article/469032-BlackArrow_Opens_Up_VOD_Ad_System_Adds_Midroll_Support.php>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.multichannel.com/article/469032-BlackArrow_Opens_Up_VOD_Ad_System_Adds_Midroll_Support.php&hl=en&geo=us>

Gay safe sex ads reinstated after uproar
ABC Online
Ad company Adshel has reinstated a safe sex campaign for gay couples after
it became clear a barrage of complaints about the ads were orchestrated by
the Australian Christian Lobby (ACL). The bus shelter poster campaign
spruiking the message "rip and ...
<http://www.abc.net.au/news/stories/2011/06/01/3233007.htm?section=justin>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.abc.net.au/news/stories/2011/06/01/3233007.htm%3Fsection%3Djustin&hl=en&geo=us>

Behind real estate ad spending's return
Media Life Magazine
Right now the two biggest channels are email marketing, which accounts for
40 percent of their spending, and banner ads, which accounts for 33
percent. Paid search is 24 percent, but that's declining. In terms of
social media, we don't track how much ...
<http://www.medialifemagazine.com/artman2/publish/Research_25/Behind-real-estate-ad-spending-s-return.asp>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.medialifemagazine.com/artman2/publish/Research_25/Behind-real-estate-ad-spending-s-return.asp&hl=en&geo=us>

Pardon the Interruption: PBS Planning Ad Breaks Within Shows
TIME (blog)
For-profit TV relied on ads, PBS didn't. OK, maybe it had sponsors, but
nothing so crass as commercials. Then, OK, maybe it had "enhanced" sponsor
messages, which looked a lot like commercials to the layman, but at least
they didn't interrupt the shows ...
<http://tunedin.blogs.time.com/2011/06/01/pardon-the-interruption-pbs-planning-ad-breaks-within-shows/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://tunedin.blogs.time.com/2011/06/01/pardon-the-interruption-pbs-planning-ad-breaks-within-shows/&hl=en&geo=us>

Keith Olbermann 'Countdown' Ads Launch
Huffington Post
Current TV unveiled the first print ad for the new incarnation of Keith
Olbermann's "Countdown" on Tuesday. The ad, which will be appearing in
magazines over the next few weeks, shows Olbermann standing in front of a
bank of televisions, ...
<http://www.huffingtonpost.com/2011/06/01/keith-olbermann-countdown-ad_n_869570.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.huffingtonpost.com/2011/06/01/keith-olbermann-countdown-ad_n_869570.html&hl=en&geo=us>

Evotec AG:Ad hoc:Evotec acquires compound management business from Galapagos
Reuters (press release)
Evotec AG / / Ad hoc:Evotec acquires compound management business from
Galapagos . Processed and transmitted by Thomson Reuters ONE. The issuer is
solely responsible for the content of this announcement. Hamburg, Germany -
Evotec AG (Frankfurt Stock ...
<http://www.reuters.com/article/2011/06/01/idUS55293+01-Jun-2011+HUG20110601>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.reuters.com/article/2011/06/01/idUS55293%2B01-Jun-2011%2BHUG20110601&hl=en&geo=us>

Twitter Buys Online Ad Company
PCWorld
By Juan Carlos Perez, IDG News Twitter, which has made generating ad
revenue one of its priorities, has acquired AdGrok, a company whose
software is designed to simplify the creation and management of campaigns
using Google's AdWords search advertising ...
<http://www.pcworld.com/businesscenter/article/229063/twitter_buys_online_ad_company.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.pcworld.com/businesscenter/article/229063/twitter_buys_online_ad_company.html&hl=en&geo=us>

Nets prep for ad frenzy
Variety
With demand for network TV ad time strong, industry insiders expect
dealmaking for an estimated $9 billion-plus in advertising commitments for
the 2011-12 season to accelerate this week. Fox as usual was the first net
to sit down in earnest at the ...
<http://www.variety.com/article/VR1118037841.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.variety.com/article/VR1118037841.html&hl=en&geo=us>

New TV Ads Look to Boost Des Moines Tourism
WOI
In an effort to try and get a bigger piece of the summer vacation pie, the
Greater Des Moines Convention and Visitors Bureau, is planning an
aggressive television ad campaign. "We're doing about $300-thousand in
ad-buys throughout this whole campaign. ...
<http://www.woi-tv.com/Global/story.asp?S=14769741>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.woi-tv.com/Global/story.asp%3FS%3D14769741&hl=en&geo=us>

Notre Dame AD Swarbrick on Ohio State, college football
Los Angeles Times
Before Jim Tressel's resignation at Ohio State on Monday, the Buckeyes'
strategy seemed simple: Deny, deny, deny and hope what the media reported
was false. This is a familiar strategy in the culture of college football,
taken both by those being ...
<http://latimesblogs.latimes.com/sports_blog/2011/05/nds-swarbrick-on-ohio-state-college-football.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://latimesblogs.latimes.com/sports_blog/2011/05/nds-swarbrick-on-ohio-state-college-football.html&hl=en&geo=us>

=== Blogs - 5 new results for [Ad] ===

Ad Flashback: HBO Go | Adweek
Ad Flashback: HBO Go. Déjà vu all over again. May 31 2011; Advertising &
Branding · 0. Related Videos. Trending Topics: 05-27-11 Oprah, Sulzberger,
Primedia and 'Silver Bug'… Adweek's Upfront Covershoot A
behind-the-scenes look at the ...
<http://www.adweek.com/video/advertising-branding/ad-flashback-hbo-go-132145>
AdWeek : Advertising
<http://www.adweek.com/adweek/feeds/106>

Can You Sue Over A Google Ad Placed On Your Name? - Kashmir Hill ...
By Kashmir Hill
Your name is up for grabs on Google ads and some businesses like
people-search company Intelius are taking advantage of it, as I noted last
week. Why? Because we like searching for people on search engines -- it
makes up a good chunk of ...
<http://blogs.forbes.com/kashmirhill/2011/05/31/can-you-sue-over-a-google-ad-placed-on-your-name/>
The Not-So Private Parts
<http://blogs.forbes.com/kashmirhill/>

Yahoo! Launches CLEAR Ad Notice | Yahoo! Advertising Blog
By Administrator
Industry-wide effort offers users more control of the ads users see on
Yahoo!, our premium publisher sites and other sites.
<http://www.yadvertisingblog.com/blog/2011/05/31/yahoo-launches-clear-ad-notice/>
Yahoo! Advertising Blog
<http://www.yadvertisingblog.com/blog/>

Twitter Acquires Ad Platform AdGrok
By Audrey Watters
Rumors surfaced over the holiday weekend that Twitter was in talks to
acquire AdGrok, and the startup has just confirmed the news on its blog. A
Y Combinator alum, AdGrok offers a platform to help businesses manage their
Google Adwords.
<http://www.readwriteweb.com/archives/twitter_acquires_ad_platform_adgrok.php>
ReadWriteWeb
<http://www.readwriteweb.com/>

Naomi Campbell Thinks This Ad Is Racist, Thankyouverymuch | Dlisted
By Michael K
Naomi Campbell is threatening to throw a lawsuit right at the faces of
Cadbury for using her name and comparing her to a chocolate bar in one of
their new ads. The "diva" Cadbury is referring to could be their bitchy
office manager ...
<http://www.dlisted.com/2011/05/31/naomi-campbell-thinks-ad-racist-thankyouverymuch>
Dlisted - Be Very Afraid
<http://www.dlisted.com/>

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