=== News - 10 new results for [Ad] ===
Google Still Committed to Its Ad Network
ClickZ News
Today the search-turned-display ad provider announced a number of
additional features to the network, designed to boost the effectiveness and
accountability of display campaigns for its advertisers. A metric called
"relative CTR," for example, ...
<http://www.clickz.com/clickz/news/2078636/google-committed-network>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.clickz.com/clickz/news/2078636/google-committed-network&hl=en&geo=us>
'Time' Magazine Cover Turned Into Apocalyptic 'Call of Duty' Ad
Adweek
Some suspected that Time magazine would unleash an apocalyptic cover one
day soon—trumpeting its own demise. Few dreamed, however, that the
weekly's red-framed front held much attraction as a promotional vehicle to
reach young male gamers. ...
<http://www.adweek.com/adfreak/time-magazine-cover-turned-apocalyptic-call-duty-ad-132510>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.adweek.com/adfreak/time-magazine-cover-turned-apocalyptic-call-duty-ad-132510&hl=en&geo=us>
Jon Stewart Compares Sarah Palin Bus Tour Video To An Ad For Herpes
Medication
Business Insider
The way they had reporters finishing each others sentences," Stewart said.
"Where have I seen that technique before." Cue Valtrex ad, which features
the same style. "The old
'finishing-each-others-sentences-herpes-commercial' technique," he said.
...
<http://www.businessinsider.com/jon-stewart-sarah-palin-pac-bus-tour-herpes-valtrex-video-2011-6>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.businessinsider.com/jon-stewart-sarah-palin-pac-bus-tour-herpes-valtrex-video-2011-6&hl=en&geo=us>
A stronger ad economy than you'd think
Media Life Magazine
By Diego Vasquez After growing 8.7 percent during third quarter 2010 and 7
percent during fourth quarter 2010, ad spending slowed to a pace of 4.4
percent during the recently ended first quarter, according to data released
yesterday by Kantar Media. ...
<http://www.medialifemagazine.com/artman2/publish/Media_economy_57/A-stronger-ad-economy-than-you-d-think.asp>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.medialifemagazine.com/artman2/publish/Media_economy_57/A-stronger-ad-economy-than-you-d-think.asp&hl=en&geo=us>
Group calling for more transparency in ad funds
South Bend Tribune
Three candidates won statewide elections in 2010 without buying any TV ads
on their own - Virg Bernero in the Democratic gubernatorial campaign,
Secretary of State Ruth Johnson and Supreme Court Justice Mary Beth Kelly,
according to the report, ...
<http://www.southbendtribune.com/news/sbt-group-calling-for-more-transparency-in-ad-funds-20110614,0,3176225.story>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.southbendtribune.com/news/sbt-group-calling-for-more-transparency-in-ad-funds-20110614,0,3176225.story&hl=en&geo=us>
Google Confirms Admeld Buy to Boost Display Ads
eWeek
Google June 13 has acquired display ad technology provider Admeld for an
undisclosed sum. The deal, which will improve Google's display ad
placement, confirms an earlier report from TechCrunch. Google June 13 said
it has purchased display ad provider ...
<http://www.eweek.com/c/a/Search-Engines/Google-Confirms-Admeld-Buy-to-Boost-Display-Ads-723495/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.eweek.com/c/a/Search-Engines/Google-Confirms-Admeld-Buy-to-Boost-Display-Ads-723495/&hl=en&geo=us>
Around the Nation: Miami Herald runs ad touting Heat title
Ravenna Record Courier
Making matters worse, an ad in the local paper has mistakenly congratulated
the Heat on winning. A full-page ad that ran in Monday's Miami Herald reads
"Congratulations Miami" next to photos of Heat championship T-shirts
and hats from Macy's. ...
<http://www.recordpub.com/news/article/5050017>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.recordpub.com/news/article/5050017&hl=en&geo=us>
Michigan tourist destinations give Pure Michigan campaign a $3M boost
Detroit Free Press
That's double the private contributions in 2009, and will allow a 15%
increase Pure Michigan's TV cable ad campaign in other states, said Travel
Michigan vice president George Zimmermann. Also, a regional ad campaign in
the Midwest will get an ...
<http://www.freep.com/article/20110613/BUSINESS06/110613053/Michigan-tourist-destinations-give-Pure-Michigan-campaign-3M-boost>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.freep.com/article/20110613/BUSINESS06/110613053/Michigan-tourist-destinations-give-Pure-Michigan-campaign-3M-boost&hl=en&geo=us>
Videos: Lexus launches 'Engineering Amazing' ad campaign
eGMCarTech
One of the ads shows a Lexus driving through a huge wall built entirely of
glass beakers that contain all of the known fuel sources, that an LS 600h
then crashes through. The speaker then chimes in that "Lexus Hybrid Drive
technology is designed to ...
<http://www.egmcartech.com/2011/06/14/videos-lexus-launches-engineering-amazing-ad-campaign/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.egmcartech.com/2011/06/14/videos-lexus-launches-engineering-amazing-ad-campaign/&hl=en&geo=us>
METRO ROUNDUP: ISU's Prettyman earns AD award
Terre Haute Tribune Star
The National Association of Collegiate Directors of Athletics announced the
winners of the Under Armour AD of the Year Award on Monday, with Indiana
State's Ron Prettyman earning the award for the Central Region of the
Football Championship Subdivision ...
<http://tribstar.com/sports/x880611378/METRO-ROUNDUP-ISU-s-Prettyman-earns-AD-award>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://tribstar.com/sports/x880611378/METRO-ROUNDUP-ISU-s-Prettyman-earns-AD-award&hl=en&geo=us>
=== Blogs - 5 new results for [Ad] ===
Huawei MediaPad debuts in weird, confusing video ad -- Engadget
By Vlad Savov
There's a fine balance to be struck when you want to drum up interest in a
device but not release too much information before its.
<http://www.engadget.com/2011/06/14/huawei-mediapad-debuts-in-weird-confusing-video-ad/>
Engadget
<http://www.engadget.com/>
Google buying Web display-ad firm Admeld - latimes.com
By Nathan Olivarez-Giles
Google is buying Admeld, a company that helps web pulishers manage display
ads online. The two companies announced the deal on Monday in two
respective blog posts and a couple tweets, declining to say just how much
the acquisition was ...
<http://latimesblogs.latimes.com/technology/2011/06/google-admeld.html>
L.A. Times Tech Blog
<http://latimesblogs.latimes.com/technology/>
Angelina Jolie's First Ad for Louis Vuitton (Photo) | PopEater.com
By Tracey Harrington McCoy
Angelina Jolie's first print ad for the luxury brand Louis Vuitton was
released Monday. The 35-year-old movie star signed on to be the face of.
<http://www.popeater.com/2011/06/13/angelina-jolie-louis-vuitton-ad/>
We Right Resumes | RecruitersBook.com
<http://www.popeater.com/>
Ad of the Day: Stella Artois | Adweek
By Mike Chapman
There is a tradition in European beer advertising whereby spots—and even
entire campaigns—center around heartfelt tales of young love, usually set
in an achingly beautiful European city. As it opens, this new Stella Artois
spot, ...
<http://www.adweek.com/news/advertising-branding/ad-day-stella-artois-132482>
AdWeek : Advertising
<http://www.adweek.com/adweek/feeds/11>
Display Ad Spending Jumped 14.6% in the First Quarter [REPORT]
By Todd Wasserman
In the latest sign that the display ad business is booming, Kantar Media
reports Q1 spending for the category rose 14.6%.
<http://mashable.com/2011/06/13/display-ads-up-first-quarter-2011/>
Mashable!
<http://mashable.com/>
=== Web - 1 new result for [Ad] ===
Google to buy display ad company AdMeld | Reuters
SAN FRANCISCO (Reuters) - Google Inc plans to buy online advertising
company AdMeld to grab a larger slice of the market for graphical display
ads.
<http://www.reuters.com/article/2011/06/13/us-google-idUSTRE75C47L20110613>
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