=== News - 10 new results for [Ad] ===
Seeking breakthrough, Tim Pawlenty is first Republican to launch Iowa ads
[Video]
Los Angeles Times
By Michael A. Memoli Making a move to regain momentum and boost his
standing in the leadoff nominating state, Tim Pawlenty is launching the
first television ad campaign by a presidential candidate in Iowa, his
campaign announced Tuesday (see below). ...
<http://www.latimes.com/news/politics/la-pn-tim-pawlenty-ad-20110622,0,1571816.story>
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Shazam raises $32M to tackle TV ads
GigaOm
Those responding to Shazam for TV ads have similar conversion rates when
they see Shazam ad prompts on-screen. Furthermore, those that respond to
those ads for coupons then see a 27 percent redemption rate. All of which
means that Shazam is proving ...
<http://gigaom.com/video/shazam-funding-tv-ads/>
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<http://news.google.com/news/story?ncl=http://gigaom.com/video/shazam-funding-tv-ads/&hl=en&geo=us>
Junk Food Fight: Should Ads Stop Targeting Teens?
NPR
To those who want to limit kids' exposure to billions of dollars worth of
food ads, the stakes are much higher than one parent's ongoing battle.
About a third of US adolescents are obese, and many blame successful
marketing campaigns for contributing ...
<http://www.npr.org/2011/06/22/137245049/junk-food-fight-should-ads-stop-targeting-teens>
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<http://news.google.com/news/story?ncl=http://www.npr.org/2011/06/22/137245049/junk-food-fight-should-ads-stop-targeting-teens&hl=en&geo=us>
Rachel Maddow Turns Jon Huntsman Campaign Ad Into Beat Poetry (VIDEO)
Huffington Post
She revealed that her show had contacted William Shatner to see if he could
read from the campaign ad, but he wasn't available, leaving Maddow to do it
herself. "Was this mistranslated from some other language?" she wondered,
adding that a large part ...
<http://www.huffingtonpost.com/2011/06/22/rachel-maddow-jon-huntsman-beat-poetry_n_881982.html>
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<http://news.google.com/news/story?ncl=http://www.huffingtonpost.com/2011/06/22/rachel-maddow-jon-huntsman-beat-poetry_n_881982.html&hl=en&geo=us>
Files link Cahill to lottery's '10 ad blitz
Boston Globe
Following that lunch, Diane Anderson, then the lottery's marketing
director, and Hill Holliday executives scrambled to put together new
television and radio ads. While the original plans called for ads that
focused on specific lottery games, ...
<http://www.boston.com/news/local/massachusetts/articles/2011/06/22/cahill_led_lottery_advertising_blitz_during_his_run_for_governor/>
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Chevrolet Looks to Consumers for Super Bowl Ad
New York Times (blog)
For its Super Bowl ad quest, Chevrolet will team up with Mofilm, one of
many companies that specialize in crowdsourcing exercises to develop ideas
for ads. General Motors has been running, on television and in movie
theaters, four commercials that won ...
<http://mediadecoder.blogs.nytimes.com/2011/06/21/chevrolet-looks-to-consumers-for-super-bowl-ad/>
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Santorum Takes Aim at Huntsman in New Web Ad
ABC News (blog)
ABC News' Susan Joan Archer (@TheOnlyArcher) Reports: Republican
presidential candidate Rick Santorum released a new web ad today, just as
Jon Huntsman announced he was entering the race. The ad pokes fun at the
former governor of Utah and Ambassador ...
<http://blogs.abcnews.com/thenote/2011/06/santorum-takes-aim-at-huntsman-in-new-web-ad.html>
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<http://news.google.com/news/story?ncl=http://blogs.abcnews.com/thenote/2011/06/santorum-takes-aim-at-huntsman-in-new-web-ad.html&hl=en&geo=us>
Campaign ad may boost Amodei but alienate the Chinese
Las Vegas Sun
Amodei's debut ad in the special election for the 2nd Congressional
District features a Chinese newscaster — with heavy accent — narrating
imagined world dominance by "our great empire" grown wealthy off
American debt. The ad has grabbed national ...
<http://www.lasvegassun.com/news/2011/jun/22/campaign-ad-may-boost-amodei-alienate-chinese/>
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MacroSolve's Mobile Apps to Be Offered Through Ad Giants' MODsocket
Marketing ...
MarketWatch (press release)
Ad Giants, LLC is a premier developer of web-based marketing systems.
Backed by T. Boone Pickens and visionary advertising professionals, Ad
Giants offers best in class solutions to advertisers. Ad Giants is set to
launch MODsocket(TM), ...
<http://www.marketwatch.com/story/macrosolves-mobile-apps-to-be-offered-through-ad-giants-modsocket-marketing-on-demand-platform-2011-06-22?reflink=MW_news_stmp>
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Google: still firmly in charge - brionv via Flickr
Forbes (blog)
Consolidation continues at giant steps in the online ad world, with more
than two-thirds of the $31.3 billion market going to Google, Yahoo!, AOL,
Facebook, and Microsoft, with Mark Zuckerberg's social network pushing Bill
Gates' company off the podium ...
<http://blogs.forbes.com/afontevecchia/2011/06/21/online-ad-market-google-firmly-in-charge-facebook-growing-share/>
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<http://news.google.com/news/story?ncl=http://blogs.forbes.com/afontevecchia/2011/06/21/online-ad-market-google-firmly-in-charge-facebook-growing-share/&hl=en&geo=us>
=== Blogs - 5 new results for [Ad] ===
InfluAds launches its crowd-sourced ad network to try and de ...
By Mike Butcher
We've had crowd-sourced book reviews (Amazon), crowd-source location
(Foursquare, Waze), so why not a crowd-sourced advertising network? Sounds
crazy? Well the fact is ...
<http://eu.techcrunch.com/2011/06/21/influads-launches-its-crowd-sourced-ad-network-to-try-and-de-clutter-the-web/>
TechCrunch Europe
<http://eu.techcrunch.com/>
Group M Downgrades U.K. Ad Spending Forecast | Adweek
By Kari Lipschutz
British media investment management firm Group M downgraded its forecast
for U.K. ad spending for 2011. The company now predicts 1.5 percent total
growth of U.K. ad spending year on year, compared to its initially more
bullish 3.6 ...
<http://www.adweek.com/news/advertising-branding/uk-ad-spending-forecast-downgraded-132786>
Adweek : Advertising & Branding
<http://www.adweek.com/adweek/feeds/11>
5 tips to improve your Facebook ad campaign - Facebook
By Lauren Fisher
Given that we cover a lot of news on Facebook's ad product developments, I
thought I'd provide some tips on how to run an effective ad campaign and
how to get the best return on your advertising spend. Optimising your ad
campaign once ...
<http://thenextweb.com/facebook/2011/06/21/5-tips-to-improve-your-facebook-ad-campaign/>
The Next Web
<http://thenextweb.com/facebook/>
Sluggish Print Ad Business Prompts Gannett To Cut 700 Jobs
By Todd Wasserman
Citing a slow economy, Gannett cuts 700 jobs, about 2% of its workforce.
<http://mashable.com/2011/06/21/gannett-layoffs/>
Mashable!
<http://mashable.com/>
The latest in the top ad formats for online publishers
The Internet Advertising Bureau publishes a standard for online ad sizes,
but there have been some changes recently. And Google's followed that by
adding new ad formats to its popular Doubleclick for Publishers ad server.
...
<http://www.ojr.org/ojr/people/robert/201106/1985/>
OJR
<http://www.ojr.org/ojr/>
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