Monday, 18 July 2011

Google Alert - Ad

=== News - 10 new results for [Ad] ===

GOP-leaning group targets House Democrats with ads
Wall Street Journal
AP WASHINGTON — A conservative group linked with Republican strategist
Karl Rove has launched an ad campaign targeting 10 vulnerable House
Democrats up for reelection in 2012. Crossroads GPS will run ads for the
next two weeks targeting Reps. ...
<http://online.wsj.com/article/APce74db2f219a426da5b802403168f1db.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://online.wsj.com/article/APce74db2f219a426da5b802403168f1db.html&hl=en&geo=us>

That Was Fast: Facebook Bans Google+ Ad
TIME
The ad was straightforward enough: "If you're lucky enough to have a
Google+ account, add Michael Lee Johnson, Internet Geek, App Developer,
Technological Virtuoso."* Complete with geeky grin. Facebook ultimately
decided the move wasn't kosher and ...
<http://techland.time.com/2011/07/18/that-was-fast-facebook-bans-google-ad/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://techland.time.com/2011/07/18/that-was-fast-facebook-bans-google-ad/&hl=en&geo=us>

Gannett profit falls 22% as ad revenue drops
MarketWatch
By Nathalie Tadena Gannett Co.'s /quotes/zigman/227199/quotes/nls/gci GCI
+1.20% second-quarter earnings fell a smaller-than-expected 22% as
advertising and circulation revenue continued falling, though the company
posted strong digital sales. ...
<http://www.marketwatch.com/story/gannett-profit-falls-22-as-ad-revenue-drops-2011-07-18>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.marketwatch.com/story/gannett-profit-falls-22-as-ad-revenue-drops-2011-07-18&hl=en&geo=us>

Evidon Launches GreenLight(TM) Program for Ad Networks, Trading Desks,
DSPs ...
MarketWatch (press release)
Evidon InForm enables simple and scalable implementation of the Advertising
Option Icon into display ads and web sites, and gives consumers access to
and control over how information is collected and used -- while providing
the option of opting out ...
<http://www.marketwatch.com/story/evidon-launches-greenlighttm-program-for-ad-networks-trading-desks-dsps-and-publishers-to-demonstrate-best-practices-2011-07-18?reflink=MW_news_stmp>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.marketwatch.com/story/evidon-launches-greenlighttm-program-for-ad-networks-trading-desks-dsps-and-publishers-to-demonstrate-best-practices-2011-07-18%3Freflink%3DMW_news_stmp&hl=en&geo=us>

Ron Paul Slams Debt Ceiling in 'Conviction' Ad that Airs in Nevada Today
The State Column
a candidate for the Republican presidential nomination, released his
campaign's first TV ad of the 2012 presidential race last Friday. Today,
Paul's "Conviction" TV ad will air in the State of Nevada. Nevada is a
key state for the Paul campaign, ...
<http://www.thestatecolumn.com/capitol/ron-paul-slams-debt-ceiling-in-conviction-ad-that-airs-in-nevada-today/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.thestatecolumn.com/capitol/ron-paul-slams-debt-ceiling-in-conviction-ad-that-airs-in-nevada-today/&hl=en&geo=us>

Shoppers fume over Sears' $69 iPad ad mistake
msnbc.com
By Suzanne Choney A online Sears ad that mistakenly advertised the
16-gigabyte, Wi-Fi-only iPad 2 for $69 — and got shoppers' hopes up and
orders placed — was retracted by the retail giant, which blamed a
third-party seller of Apple's popular tablet ...
<http://digitallife.today.com/_news/2011/07/17/7100825-shoppers-fume-over-sears-69-ipad-ad-mistake>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://digitallife.today.com/_news/2011/07/17/7100825-shoppers-fume-over-sears-69-ipad-ad-mistake&hl=en&geo=us>

The ad wars heat up in the Wisconsin recall campaigns
Milwaukee Journal Sentinel (blog)
By Craig Gilbert of the Journal Sentinel Three things are obvious from the
ad wars that are quickly escalating in Wisconsin's recall elections.
Spending on broadcast TV for just one race — the northwestern Wisconsin
seat now held by Republican Sen. ...
<http://www.jsonline.com/blogs/news/125723823.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.jsonline.com/blogs/news/125723823.html&hl=en&geo=us>

How Summer's Eve Learned to Stop Insulting People and Love the Vagina
Adweek
Summer's Eve has turned its penance from last year's horrible and
much-hated douche-more-earn-more print ad into an actual semi-provocative
new direction for the brand. Last year's ad couldn't have been more out of
touch—its suggestion that women ...
<http://www.adweek.com/adfreak/how-summers-eve-learned-stop-insulting-people-and-love-vagina-133476>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.adweek.com/adfreak/how-summers-eve-learned-stop-insulting-people-and-love-vagina-133476&hl=en&geo=us>

Platform targets ads based on context, location
BizReport
Local marketers may get a leg up on the competition through a new
hyperlocal ad hub. Today, Local Yokel Media, an online marketplace focused
on hyperlocal ad impressions, launches. The platform is set up to serve
impressions to consumers in very ...
<http://www.bizreport.com/2011/07/platform-targets-ads-based-on-context-location.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.bizreport.com/2011/07/platform-targets-ads-based-on-context-location.html&hl=en&geo=us>

The AD Q&As: Matt Dixon, Trinity Classical Academy
Signal
By Dan Agnew Signal Staff Writer For him and the rest of the school,
everything is still new. The school just concluded its first season of
varsity CIF athletics in almost every sport in 2010-11. For now, Dixon is
getting all the teams, ...
<http://www.the-signal.com/section/19/article/48143/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.the-signal.com/section/19/article/48143/&hl=en&geo=us>

=== Blogs - 5 new results for [Ad] ===

Harbhajan sues UB over ad featuring Dhoni - India News - IBNLive
By IBNLive.com
Ahead of the India-England cricket series, Indian spinner Harbhajan Singh's
legal team has sent a notice to the Vijay Mallya's United Breweries group
over a television commercial featuring his team captain Mahendra Singh
Dhoni.
<http://ibnlive.in.com/news/harbhajan-sues-ub-over-ad-featuring-dhoni/168419-3.html>
IBN Top Headlines
<http://ibnlive.in.com/>

Benjamin Millepied's YSL L'Homme Libre Ad Drops (PHOTO)
By The Huffington Post News Editors
Benjamin Millepied's first fragrance ad for YSL's "L'Homme Libre" has
dropped. The dancer -- perhaps best known for wooing Natalie Portman and
producing baby Aleph -- was caught mid-pirouette over Manhattan by Patrick
Demarchelier.
<http://www.huffingtonpost.com/2011/07/18/benjamin-millepied-ysl-ad-lhomme-libre_n_901309.html>
The Full Feed from HuffingtonPost.com
<http://www.huffingtonpost.com/raw_feed_index.rdf>

Beet.TV: Rich Media Ad Standardization for Mobile Nearly Ready ...
By Andy_Plesser
The Interactive Advertising Bureau, the IAB, will finalize advertising
standards for rich mobile media by "early this fall," says Anna Bager, who
heads the Mobile Marketing Center of Excellence of the IAB. The big trade
group for ...
<http://www.beet.tv/2011/07/mobile-rich-media-ad-standardization-ready-for-early-fall-introduction-iab-.html>
Beet.TV
<http://www.beet.tv/>

Ad-spotting: The five worst brand placements in Hindi films ...
Is it a film or a three-hour ad reel? Zindagi Na Milegi Dobara is just the
latest offender to use movies as an excuse for shameless product placement.
<http://www.firstpost.com/bollywood/ad-spotting-the-five-worst-brand-placements-in-hindi-films-43225.html>
Firstpost
<http://www.firstpost.com/>

Root Simple: New Ad Campaign for our Book
By Mr. Homegrown
New Ad Campaign for our Book. I suspect neighbor and fellow thoughtstylist
Doug Harvey may be behind this clever sign mod in support of our book
Making It: Radical Home Ec for a Post Consumer World. Posted by Mr.
Homegrown at 9:11 PM ...
<http://www.rootsimple.com/2011/07/new-ad-campaign-for-our-book.html>
Root Simple
<http://www.rootsimple.com/>

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