Friday, 29 July 2011

Google Alert - Ad

=== News - 10 new results for [Ad] ===

Twitter Tests New Ad Types
Wall Street Journal
But in February, it bought more than 15 Twitter ads to promote a contest
for customers in which it gave away products to fans of the Fox show
"Glee." According to its analysis, the response rate from the Twitter ads
beat its projections by 700%. ...
<http://online.wsj.com/article/SB10001424053111904800304576474100156000380.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://online.wsj.com/article/SB10001424053111904800304576474100156000380.html&hl=en&geo=us>

Snake oil, by any other name?
Albany Times Union (blog)
You can read the whole decision on the Roberts ad here, and the Turlington
one here. Judge for yourself: that's a fairly candid shot from our files of
Roberts on the left, taken in 2010, and the L'Oreal/Lancome ad that was
banned in Britain on ...
<http://blog.timesunion.com/opinion/snake-oil-by-any-other-name/13424/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://blog.timesunion.com/opinion/snake-oil-by-any-other-name/13424/&hl=en&geo=us>

Movie Review | The Undefeated: Palin piece plays a lot like an ad
Columbus Dispatch
By Roger Moore The Undefeated is a slick, 110-minute version of those
political convention films - hagiographies - so it's not exactly an
objective take on its subject: Sarah Palin. It's just her and her friends
"setting the record straight" on the ...
<http://www.dispatch.com/live/content/life/stories/2011/07/29/palin-piece-plays-a-lot-like-an-ad.html?sid=101>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.dispatch.com/live/content/life/stories/2011/07/29/palin-piece-plays-a-lot-like-an-ad.html%3Fsid%3D101&hl=en&geo=us>

Luminate Opens Up Its Ad Platform
BusinessWeek
Later this year, Luminate will invite techies to use its platform and
enrich images in new, non-ad-based ways. To demonstrate the potential,
Luminate has built a few of its own apps, which it released on July 27. The
company's Wikipedia app, ...
<http://www.businessweek.com/magazine/luminate-opens-up-its-ad-platform-07282011.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.businessweek.com/magazine/luminate-opens-up-its-ad-platform-07282011.html&hl=en&geo=us>

Progressives strike back in debt ceiling ad wars
CNN (blog)
Americans United for Change, the Service Employees International Union, the
American Federation of State, County, and Municipal Employees, and the
National Education Association say they're spending six figures to run the
ad Friday through Monday. ...
<http://politicalticker.blogs.cnn.com/2011/07/29/progressives-strike-back-in-debt-ceiling-ad-wars/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://politicalticker.blogs.cnn.com/2011/07/29/progressives-strike-back-in-debt-ceiling-ad-wars/&hl=en&geo=us>

North Carolina promotes Withers to head coach; AD Baddour to quit
Austin American-Statesman
Gerry Broome /AP North Carolina Athletic Director Dick Baddour said
Thursday he will step down after 14 years in the position. ASSOCIATED PRESS
CHAPEL HILL, NC — North Carolina promoted defensive coordinator Everett
Withers to interim head coach. ...
<http://www.statesman.com/sports/collegefootball/north-carolina-promotes-withers-to-head-coach-ad-1667904.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.statesman.com/sports/collegefootball/north-carolina-promotes-withers-to-head-coach-ad-1667904.html&hl=en&geo=us>

McClatchy second-quarter ad sales, profit decline
Sacramento Bee
The Web now generates 20 percent of the company's ad sales, but the growth
in online revenue hasn't offset dramatic declines in print advertising.
McClatchy Chairman and Chief Executive Gary Pruitt said he believes the
business will eventually ...
<http://www.sacbee.com/2011/07/29/3802269/mcclatchy-second-quarter-ad-sales.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.sacbee.com/2011/07/29/3802269/mcclatchy-second-quarter-ad-sales.html&hl=en&geo=us>

New Apple iPhone App Uses Augmented Reality to Replace Ads With Art
PCWorld
By David Daw, PCWorld A new app developed by anti-advertising group Public
Ad Campaign uses your iPhone or iPad to replace ads seen in public spaces
with art. The Public Ad Campign had a little help from developers The Heavy
Projects, which specializes ...
<http://www.pcworld.com/article/236855/new_apple_iphone_app_uses_augmented_reality_to_replace_ads_with_art.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.pcworld.com/article/236855/new_apple_iphone_app_uses_augmented_reality_to_replace_ads_with_art.html&hl=en&geo=us>

Ad Absurdum: The Unexpected Benefits of Ubisoft's Always-On DRM
games.on.net
By Dylan Burns - Fri Jul 29, 2011 4:29pm - You know something - we've
become a pack of whining, pathetic pups. Spoiled, too. Was a time, let me
tell you in my Grandpa Gamer voice, when even HAVING an internet connection
was something you dreamed about. ...
<http://games.on.net/article/13301/Ad_Absurdum_The_Unexpected_Benefits_of_Ubisofts_Always-On_DRM>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://games.on.net/article/13301/Ad_Absurdum_The_Unexpected_Benefits_of_Ubisofts_Always-On_DRM&hl=en&geo=us>

'Eco-friendly' cigarette ads go up in flames
USA Today
By Christie Garton, USA TODAY According to story that ran yesterday
(Eco-friendly cigarette ads make tobacco foes fume), Natural American
Spirit's new cigarette ads appearing in such magazines as Wired, Mother
Jones and Marie Claire are attempting to ...
<http://yourlife.usatoday.com/mind-soul/doing-good/kindness/post/2011/07/eco-friendly-cigarette-ads-go-up-in-flames/179044/1>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://yourlife.usatoday.com/mind-soul/doing-good/kindness/post/2011/07/eco-friendly-cigarette-ads-go-up-in-flames/179044/1&hl=en&geo=us>

=== Blogs - 5 new results for [Ad] ===

'Walking Dead' Comic-Con Ad-Truck Stuffed Full of Bodies | Adweek
By Tim Nudd
Here's an amusing ambient ad for AMC's The Walking Dead, seen around San
Diego during Comic-Con. Bonus: If the kids are misbehaving in the backseat,
drive up behind the truck and pretend to be horrified. Body parts are
always a big hit ...
<http://www.adweek.com/adfreak/walking-dead-comic-con-ad-truck-stuffed-full-bodies-133752>
Adweek : Advertising & Branding
<http://www.adweek.com/adweek/feeds/11>

Digital Life - Pampers ad on sex app: Coincidence or contraceptive?
By Athima Chansanchai
While many of us know that unsafe sex can lead to baby making, the
juxtaposition of a Pampers ad on a sexual position app is either a funny
coincidence, or an effective contraceptive message. TechCrunch writer Erick
Schonfeld's eagle ...
<http://digitallife.today.com/_news/2011/07/28/7189076-pampers-ad-on-sex-app-coincidence-or-contraceptive>
Digital Life
<http://digitallife.today.com/>

Julia Roberts make-up ad banned | Seattle's Big Blog - seattlepi.com
By Vanessa Ho
The Advertising Standards Authority, a watchdog group in Britain, upheld
complaints this week against cosmetic giant L'Oreal, saying its use of
photo retouching had created misleading ads, The New York Times reported.
...
<http://blog.seattlepi.com/thebigblog/2011/07/28/julia-roberts-make-up-ad-banned/>
Seattle's Big Blog
<http://blog.seattlepi.com/thebigblog/>

Kia Picanto ad nails the female demographic
By Jonathon Ramsey
Kia wants you to appreciate how much work they did to make the 2012 Picanto
not just another small car, but a maximized small car. So their
advertising.
<http://www.autoblog.com/2011/07/28/kia-picanto-ad-nails-the-female-demographic/>
Autoblog
<http://www.autoblog.com/>

The New Ad Environment: Facebook And Google Plus
By Guest Writer
Eran Gefen, chief executive officer of FanGager, believes that the advent
of Google Plus will drive innovation in online advertising, including what
Facebook does with its ads.
<http://www.allfacebook.com/the-new-ad-environment-facebook-and-google-plus-2011-07>
All Facebook
<http://www.allfacebook.com/>

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