Tuesday, 9 August 2011

Google Alert - Ad

=== News - 10 new results for [Ad] ===

AOL misses on profit on weaker ad growth
Reuters
Sales of display ads -- big splashy units that appear on Web pages --
gained 14 percent, but Evercore Partners analyst Ken Sena was expecting a
25 percent increase. While AOL has finally made progress turning its
advertising revenue around after ...
<http://www.reuters.com/article/2011/08/09/us-aol-idUSTRE7782DR20110809>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.reuters.com/article/2011/08/09/us-aol-idUSTRE7782DR20110809&hl=en&geo=us>

Disney Q3 seen benefiting from resurgent ad sales
Reuters
N), which beat Wall Street forecasts with a mix of content licensing deals,
movie box office receipts and strong ad growth. [ID:nN1E7720C2] Analysts
expect the operator of TV networks ESPN and ABC, a movie studio, cruise
line and theme parks on three ...
<http://www.reuters.com/article/2011/08/09/disney-idUSN1E77806620110809>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.reuters.com/article/2011/08/09/disney-idUSN1E77806620110809&hl=en&geo=us>

Bing ads lead to more malware; new Mac Trojan in the wild
ZDNet (blog)
Yesterday, I showed you details of an ad on Microsoft's Bing search engine
that led unwary visitors to a site serving up malware. Several hours after
I reported that ad to Microsoft, it was removed, and a spokesperson told me
that Bing's ad network ...
<http://www.zdnet.com/blog/bott/bing-ads-lead-to-more-malware-new-mac-trojan-in-the-wild/3702>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.zdnet.com/blog/bott/bing-ads-lead-to-more-malware-new-mac-trojan-in-the-wild/3702&hl=en&geo=us>

Ace Metrix: Budweiser Tops In Beer Ads
Mediapost.com
by Tanya Irwin, 14 minutes ago Anheuser-Busch is winning the ad war among
beer drinkers with six TV spots in the top 10, according to Ace Metrix. The
number one ad, according to the Los Angeles-based analytical company, is
the Bud Light "Dog Sitting" ...
<http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155491>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.mediapost.com/publications/%3Ffa%3DArticles.showArticle%26art_aid%3D155491&hl=en&geo=us>

Mobile Ads More Popular on iPhone Than Android
PC Magazine
By Leslie Horn Apple iPhone users click on many more ads than Android
users, according to a report by mobile ad company Jumptap. While the rate
at which users on both platforms click on ads is still below 1 percent,
iPhone users click on almost 50 ...
<http://www.pcmag.com/article2/0,2817,2390655,00.asp>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.pcmag.com/article2/0,2817,2390655,00.asp&hl=en&geo=us>

Yahoo Signed Ad Deal With Belo
eBrandz
The two companies have jointly worked for years as part of Yahoo's
newspaper consortium and have tested an ad sales partnership involving
Belo's local TV properties for a few months. This initiative, which would
expand the reach of Belo's advertising ...
<http://news.ebrandz.com/yahoo/2011/4414-yahoo-signed-ad-deal-with-belo-.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://news.ebrandz.com/yahoo/2011/4414-yahoo-signed-ad-deal-with-belo-.html&hl=en&geo=us>

EA's Playfish Signs With Nanigans Engine, The Sims Social Launching Today
Gamasutra
by Mike Rose [Social/Online, Business] Electronic Arts' social game
subsidiary Playfish announced today that it has signed an agreement with
real-time bidding platform Nanigans that will see the company's Nanigans Ad
Engine used to manage Facebook ...
<http://www.gamasutra.com/view/news/36456/EAs_Playfish_Signs_With_Nanigans_Engine_The_Sims_Social_Launching_Today.php>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.gamasutra.com/view/news/36456/EAs_Playfish_Signs_With_Nanigans_Engine_The_Sims_Social_Launching_Today.php&hl=en&geo=us>

Ad you won't see: Kate Marshall broke the world!
Las Vegas Review - Journal
At least, that's what you'd think if you saw the National Republican
Congressional Committee's latest attack ad, which savages Marshall for
driving up unemployment and foreclosures, and even advocating for a tax
increase. But you won't see that ad, ...
<http://www.lvrj.com/opinion/ad-you-won-t-see-kate-marshall-broke-the-world-127293148.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.lvrj.com/opinion/ad-you-won-t-see-kate-marshall-broke-the-world-127293148.html&hl=en&geo=us>

Ad space sold on Comal ISD buses
San Antonio Express
If ad space can be sold on each of the district's 245 buses, said
Transportation Director Gus Rodriguez, the district could pocket an extra
$300000 annually. The signs decorate the right and left side of the bus,
above and below windows, near the back ...
<http://www.mysanantonio.com/news/education/article/Ad-space-sold-on-Comal-ISD-buses-1784976.php>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.mysanantonio.com/news/education/article/Ad-space-sold-on-Comal-ISD-buses-1784976.php&hl=en&geo=us>

Keep ads off school buses, but other vehicles are OK
Charlotte Observer
Selling ads on public school buses is a bad idea for numerous reasons. But
we have no problem with selling ads on the sides of school service
vehicles. In hard times, with revenues short, school districts have been
tempted by proposals to sell ads that ...
<http://www.charlotteobserver.com/2011/08/09/2513792/keep-ads-off-school-buses-but.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.charlotteobserver.com/2011/08/09/2513792/keep-ads-off-school-buses-but.html&hl=en&geo=us>

=== Blogs - 5 new results for [Ad] ===

AOL's Ad Dollars Finally Rise - Peter Kafka - Media - AllThingsD
By Peter Kafka
It took Tim Armstrong a couple years, but he has finally delivered: AOL's
ad sales have increased for the first time since the former Google salesman
took over the company.
<http://allthingsd.com/20110809/aols-ad-dollars-finally-rise/>
AllThingsD
<http://allthingsd.com/>

Nanigans raises $3M for Facebook ad platform | VentureBeat
By Dean Takahashi
Nanigans said it has raised $3 million in a first round of funding for its
Facebook advertising platform. The company also announced that Electronic
Arts' Playfish social game division has cut a deal with Nanigans to be its
exclusive ...
<http://venturebeat.com/2011/08/09/nanigans-raises-3m-for-facebook-ad-platform/>
VentureBeat
<http://venturebeat.com/>

iOS Has Higher Ad CTR Than Android [Study] - Search Engine Watch ...
A recent study from Jumptap gives insights into how the users of different
smartphones interact with advertisements. iOS devices have a strong lead in
ad...
<http://searchenginewatch.com/article/2099964/iOS-Has-Higher-Ad-CTR-Than-Android-Study>
Search Engine Watch - Latest
<http://searchenginewatch.com/>

AOL Gets Double Digit Display Ad Growth
By Jay Yarow
But, most importantly, the display ad business was up 14%, which is what
Armstrong had been promising would eventually happen. If AOL is ever going
to get itself righted, this is where it must succeed. The core display ad
business will ...
<http://www.businessinsider.com/aol-earnings-2011-8>
SAI
<http://www.businessinsider.com/sai>

Photoshopped Ad Campaign for Christian Louboutin | Abduzeedo ...
By paul0v2
Christian Louboutin is known for being a footwear designer who launched his
line of high-end women's shoes in France and know his is striking with some
super cool photoshopped ads. Each shoe was presented in a different
scenario with ...
<http://abduzeedo.com/photoshopped-ad-campaign-christian-loubontin>
Abduzeedo | Graphic Design Inspiratio...
<http://abduzeedo.com/>

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