Tuesday, 30 August 2011

Google Alert - Ad

=== News - 10 new results for [Ad] ===

Regulators Say Google Knew About Illegal Drug Ads
Forbes
Federal investigators say Google co-founder Larry Page knew ads for
unlicensed online pharmacies were illegal but allowed them anyway,
suggesting the government may continue to carefully monitor Google's
advertisements. A federal prosecutor today said ...
<http://www.forbes.com/sites/mobiledia/2011/08/29/regulators-say-google-knew-about-illegal-drug-ads/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.forbes.com/sites/mobiledia/2011/08/29/regulators-say-google-knew-about-illegal-drug-ads/&hl=en&geo=us>

Nexage to Deliver Rich Media Ad Units Using ORMMA Standard
MarketWatch (press release)
BOSTON, MA, Aug 30, 2011 (MARKETWIRE via COMTEX) -- Nexage, the leading
provider of market liquidity in the mobile advertising market, today
announced it is supporting rich media ad units using the ORMMA standard.
Nexage is adding ORMMA compliance to ...
<http://www.marketwatch.com/story/nexage-to-deliver-rich-media-ad-units-using-ormma-standard-2011-08-30>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.marketwatch.com/story/nexage-to-deliver-rich-media-ad-units-using-ormma-standard-2011-08-30&hl=en&geo=us>

Hurricane News, Mostly Uninterrupted by Ads
New York Times
They ask Channel 4 or other news media to run their ads if and when pitches
are being carried. Those advertisers recognize that "more people are
watching television" at such times, Mr. Jack said — assuming the power
remains on. ...
<http://www.nytimes.com/2011/08/30/business/media/hurricane-news-mostly-uninterrupted-by-ads.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.nytimes.com/2011/08/30/business/media/hurricane-news-mostly-uninterrupted-by-ads.html&hl=en&geo=us>

Ad monitoring co DoubleVerify raises $33m
Globes
DoubleVerify's technology enables advertisers to know whether their ads are
really on the websites they have paid for. Online advertising monitoring
start-up DoubleVerify Ltd. has raised $33 million in its third financing
round. ...
<http://www.globes.co.il/serveen/globes/docview.asp?did=1000677871&fid=1725>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.globes.co.il/serveen/globes/docview.asp%3Fdid%3D1000677871%26fid%3D1725&hl=en&geo=us>

Mobile ad startup Blyk tries again with new CEO
GigaOm
The five-year-old startup, which essentially serves ads through
personalized text conversations, announced the shift this morning, though
it's not clear what brought the move about. It could be a graduation of
sorts, since Ala-Pietilä — a former ...
<http://gigaom.com/2011/08/30/mobile-ad-startup-blyk-tries-again-with-new-ceo/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://gigaom.com/2011/08/30/mobile-ad-startup-blyk-tries-again-with-new-ceo/&hl=en&geo=us>

Original FiReStarter Sprout Acquired by Ad Network InMobi
MarketWatch (press release)
Known for simplifying the complex process of HTML5 rich media mobile ad
creation and distribution, Sprout's vision is to help advertisers "build
once and deliver everywhere" on both mobile and desktop devices. Sprout's
cloud-based platform brings ...
<http://www.marketwatch.com/story/original-firestarter-sprout-acquired-by-ad-network-inmobi-2011-08-30>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.marketwatch.com/story/original-firestarter-sprout-acquired-by-ad-network-inmobi-2011-08-30&hl=en&geo=us>

The 10 Most Viral Apple Ads of the Jobs Era [VIDEOS]
Mashable
Despite criticism of certain campaigns and resistance, the Jobs-led Apple
ads best capture the essence of the company. Just to make the point, we've
included one ad from the non-Jobs period at Apple as well. Thanks to
measurement firm Visible Measures ...
<http://mashable.com/2011/08/29/viral-apple-ads-jobs/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://mashable.com/2011/08/29/viral-apple-ads-jobs/&hl=en&geo=us>

DG To Buy Limelight's EyeWonder Video-Ad Unit For $66 Million
Multichannel News
By Todd Spangler -- Multichannel News, 8/30/2011 7:47:18 AM Digital
advertising technology provider DG will pay $66 million in cash to acquire
Limelight Networks' EyeWonder video and rich-media ad unit -- a steep
discount from the $110 million deal ...
<http://www.multichannel.com/article/473029-DG_To_Buy_Limelight_s_EyeWonder_Video_Ad_Unit_For_66_Million.php>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.multichannel.com/article/473029-DG_To_Buy_Limelight_s_EyeWonder_Video_Ad_Unit_For_66_Million.php&hl=en&geo=us>

Nursing home lobby launches multimillion-dollar ad campaign
McKnight's Long Term Care News
Two lobby groups representing the nation's for-profit nursing homes kicked
off a nationwide ad campaign Monday aimed at preventing additional cuts to
Medicare and Medicaid. The multimillion-dollar ad buy, launched by the
American Health Care ...
<http://www.mcknights.com/nursing-home-lobby-launches-multimillion-dollar-ad-campaign/article/210823/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.mcknights.com/nursing-home-lobby-launches-multimillion-dollar-ad-campaign/article/210823/&hl=en&geo=us>

Crowd Science Hires Ad Industry Executive Bill McHargue as Vice President
of Sales
MarketWatch (press release)
30, 2011 /PRNewswire via COMTEX/ -- Crowd Science, the online segmentation
and ad targeting company for premium online publishers, has named
advertising industry sales executive Bill McHargue as Vice President of
Sales. Mr. McHargue brings more than a ...
<http://www.marketwatch.com/story/crowd-science-hires-ad-industry-executive-bill-mchargue-as-vice-president-of-sales-2011-08-30>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.marketwatch.com/story/crowd-science-hires-ad-industry-executive-bill-mchargue-as-vice-president-of-sales-2011-08-30&hl=en&geo=us>

=== Blogs - 5 new results for [Ad] ===

Ad of the Day: Mahindra | Adweek
By Tim Nudd
Brand anthems. They're so inspiring. So heartwarming. So . . . vague.
<http://www.adweek.com/news/advertising-branding/ad-day-mahindra-134497>
Adweek : Advertising & Branding
<http://www.adweek.com/adweek/feeds/11>

Touchpad Tops Android Share in Advertising [Ad Agency] | Ubergizmo
By Hubert Nguyen
Jumptap, a mobile advertising agency has released statistics which shows
that the HP TouchPad apps have already gathered 8% of [...]
<http://www.ubergizmo.com/2011/08/touchpad-tops-android-share/>
Ubergizmo
<http://www.ubergizmo.com/>

Kim Kardashian Perfume Ad – Style News - StyleWatch - People.com
By Stylewatch
The newlywed releases a new ad for her signature fragrance, Gold.
<http://stylenews.peoplestylewatch.com/2011/08/29/kim-kardashian-perfume-gold-photo/>
Style News - StyleWatch - People.com
<http://stylenews.peoplestylewatch.com/>

Here's The Hyundai Veloster Ad That It Deemed "Too Shocking" For ...
By Kim Bhasin
This Dutch ad for the Hyundai Veloster was initially reported as being
banned by Dutch TV. Now, Ads of the World is reporting that Hyundai itself
killed the ad, and said it was "too shocking for our brand." As always, the
ad found its way to the ...
<http://www.businessinsider.com/hyundai-veloster-ad-too-shocking-2011-8>
Business Insider
<http://www.businessinsider.com/>

DG Buys Limelight's Rich Media Ad Unit EyeWonder For $66M In ...
By Robin Wauters
Founded in 1999, EyeWonder provides a range of interactive ad products and
services, including online video and rich media solutions, to Fortune 1000
companies and marketers worldwide. DG – formerly DG FastChannel – says
it expects ...
<http://techcrunch.com/2011/08/30/dg-buys-limelights-eyewonder-for-66-million-in-cash/>
TechCrunch
<http://techcrunch.com/>

=== Web - 1 new result for [Ad] ===

ABC refuses to air 'Idiot Brother' ad - Entertainment - Television ...
In response, the Weinstein Company cut an even nastier "red band ad" that's
not suitable for any broadcast outlet.
<http://today.msnbc.msn.com/id/44276884/ns/today-entertainment/t/abc-refuses-air-idiot-brother-ad/>

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