Google Alert - Ad

=== News - 9 new results for [Ad] ===

Google's Latest Ad Format: Circulars
Search Engine Roundtable
Bloomberg reports Google is starting to test a new search ad format that
looks like web based online circulars. The ads will be a new search ad
format that supposedly will open up an interactive online circular for the
store, instead of a standard ad ...
<http://www.seroundtable.com/google-circulars-14117.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.seroundtable.com/google-circulars-14117.html&hl=en&geo=us>

P&G launches for Ivory soap
Atlanta Journal Constitution
By DAN SEWELL AP This color print ad provided by Procter & Gamble Co.,
shows the first color ad for Ivory Soap, dated 1896. (AP Photo/Procter &
Gamble Co.) In this Sept. 29, 2011 photo, Procter & Gamble marketing
director Kevin Hochman talks about the ...
<http://www.ajc.com/health/p-g-launches-for-1194029.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.ajc.com/health/p-g-launches-for-1194029.html&hl=en&geo=us>

Crisp Media Brings Adhesion(TM) HTML5 Ad Units to iPad
MarketWatch (press release)
NEW YORK, Oct 04, 2011 (BUSINESS WIRE) -- Crisp Media, a cross platform
rich media advertising provider, announced today that it has added several
new interactive features to its Adhesion ad units -- including 3D, video
and animation campaign ...
<http://www.marketwatch.com/story/crisp-media-brings-adhesiontm-html5-ad-units-to-ipad-2011-10-04>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.marketwatch.com/story/crisp-media-brings-adhesiontm-html5-ad-units-to-ipad-2011-10-04&hl=en&geo=us>

US Mobile Ad Spend To Pass $1 Billion For The First Time This Year
paidContent.org
But there are some clear signs of it growing up fast: eMarketer says the US
is on track to have its first year of $1 billion-plus in mobile ad
revenues. EMarketer first floated its $1 billion prediction back in April,
but now it is revising that number ...
<http://paidcontent.org/article/419-u.s.-mobile-ad-spend-to-pass-1-billion-for-the-first-time-this-year/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://paidcontent.org/article/419-u.s.-mobile-ad-spend-to-pass-1-billion-for-the-first-time-this-year/&hl=en&geo=us>

IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with
Display
MarketWatch (press release)
NEW YORK, Oct 04, 2011 (BUSINESS WIRE) -- Launching its groundbreaking
Rising Stars Display ad units this past February, the Interactive
Advertising Bureau (IAB) pledged that it would drive a creative
transformation of the interactive advertising space ...
<http://www.marketwatch.com/story/iab-rising-stars-ad-units-generate-new-levels-of-consumer-engagement-with-display-2011-10-04>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.marketwatch.com/story/iab-rising-stars-ad-units-generate-new-levels-of-consumer-engagement-with-display-2011-10-04&hl=en&geo=us>

Moroun's ads blasting NITC bridge plan distort the facts
Detroit Free Press
BY JOHN GALLAGHER By now, most TV viewers in Michigan have probably seen
one of Ambassador Bridge owner Manuel (Matty) Moroun's ads blasting plans
for a new bridge to Canada. Like the worst political attack ads, the
anti-bridge commercials offer a ...
<http://www.freep.com/article/20111004/BUSINESS06/110040381/Moroun-s-ads-blasting-NITC-bridge-plan-distort-facts>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.freep.com/article/20111004/BUSINESS06/110040381/Moroun-s-ads-blasting-NITC-bridge-plan-distort-facts&hl=en&geo=us>

Hulu launches new 'Ad Swap' that lets you choose the ad you watch
DigitalJournal.com
The NBC-Fox-Disney-ABC-owned company introduced "ad swap" a feature that
lets you choose the commercial you want to watch. As the second-round bids
continue for the video streaming website Hulu, the service introduced "Ad
Swap" Tuesday. ...
<http://www.digitaljournal.com/article/312332>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.digitaljournal.com/article/312332&hl=en&geo=us>

Rick Perry Accused of Running 'Race-Baiting' Ads in 1990
ABC News (blog)
During his 1990 campaign for agriculture commissioner, which he won, Perry
ran ads against his opponent, Democrat Jim Hightower, which critics
described as "race baiting," according to news reports from the time. A
1990 Fort Worth Star Telegram article ...
<http://abcnews.go.com/blogs/politics/2011/10/rick-perry-accused-of-running-race-baiting-ads-in-1990/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://abcnews.go.com/blogs/politics/2011/10/rick-perry-accused-of-running-race-baiting-ads-in-1990/&hl=en&geo=us>

Why TED's 'Ads Worth Spreading' Aren't Really Spreading
AdAge.com
In March, TED announced the winners of its Ads Worth Spreading competition,
a competition that celebrates video ads that people choose to watch and
share. The winning ads were selected by a panel of industry experts,
including creative directors from ...
<http://adage.com/article/digitalnext/ted-s-ads-worth-spreading-spreading/230180/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://adage.com/article/digitalnext/ted-s-ads-worth-spreading-spreading/230180/&hl=en&geo=us>

=== Blogs - 5 new results for [Ad] ===

Hulu's 'Ad Swap' puts users in control of what commercials to watch ...
By Tom Cheredar
Streaming video service Hulu today has added a new Ad Swap feature, which
gives its users a new level of control over the commercials that play
during the course of a TV show or movie.
<http://venturebeat.com/2011/10/03/hulu-commercials/>
VentureBeat
<http://venturebeat.com/>

The Power of Choice in Advertising « Hulu Blog
By JP Colaco
Carefully balancing the needs of all our customers (users, advertisers and
content partners) is a core part of achieving our mission. We believe that
by offering users a premium viewing environment and relevant, targeted ads,
we will reduce ...
<http://blog.hulu.com/2011/10/03/the-power-of-choice-in-advertising/>
Hulu Blog
<http://blog.hulu.com/>

Don't like an ad on Hulu? Now you can choose another — Online ...
By Ryan Lawler
Hulu has worked hard to improve the amount of choice in advertising
available to its viewers, and now it's taking that innovation one step
further. Its new Ad Swap product will give its users even more control in
deciding which ads they want to ...
<http://gigaom.com/video/hulu-ad-swap/>
Video
<http://gigaom.com/>

Media Stocks Suffer As Investors Fear Ad Sales Will Weaken ...
By DAVID LIEBERMAN, Executive Editor
The Dow Jones U.S. Media Index was down 3.5% today while the DJ Industrial
Average was off 2.4% — and Goldman Sachs may have contributed to the
imbalance: It downgraded the entertainment sector today to "neutral"
from "attractive" ...
<http://www.deadline.com/2011/10/media-stocks-suffer-as-investors-fear-ad-sales-will-weaken/>
Deadline.com
<http://www.deadline.com/hollywood/>

Facebook May Introduce A New Type Of Ad In The Ticker
By David Cohen
Facebook will reportedly introduce a new type of advertising this week.
<http://www.allfacebook.com/facebook-advertising-2-2011-10>
All Facebook
<http://www.allfacebook.com/>

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