=== News - 10 new results for [Ad] ===
Ad venture to bring 280 jobs to Detroit
Detroit Free Press
By Greg Gardner Chevrolet's two largest advertising agencies will form a
new joint venture to strengthen the brand globally and bring 280 jobs to
the venture's new headquarters in the Palms Building on Woodward just north
of Grand Circus Park.
<http://www.freep.com/article/20120328/BUSINESS0101/203280320/Ad-venture-to-bring-280-jobs-to-Detroit?odyssey=mod%7Cnewswell%7Ctext%7CFRONTPAGE%7Cs>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.freep.com/article/20120328/BUSINESS0101/203280320/Ad-venture-to-bring-280-jobs-to-Detroit%3Fodyssey%3Dmod%257Cnewswell%257Ctext%257CFRONTPAGE%257Cs&hl=en&geo=us>
GM to combine Chevy advertising, hopes to save $2B
BusinessWeek
General Motors expects to save about $2 billion during the next five years
by centralizing most of the global advertising for its Chevrolet brand. The
Detroit company said Tuesday that San Francisco-based Goodby, Silverstein
and Partners will join with ...
<http://www.businessweek.com/ap/2012-03/D9TOVFG80.htm>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.businessweek.com/ap/2012-03/D9TOVFG80.htm&hl=en&geo=us>
Chevy names new ad agency
BusinessWeek
Chevrolet said Tuesday that it is consolidating its advertising and named
newly created company Commonwealth as its sole agency. Commonwealth is a
joint venture of advertising firms Goodby, Silverstein & Partners in San
Francisco and New York's McCann ...
<http://www.businessweek.com/ap/2012-03/D9TP1EJ00.htm>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.businessweek.com/ap/2012-03/D9TP1EJ00.htm&hl=en&geo=us>
Sex, kids and advertising
Brisbane Times
Pressure is mounting for tougher regulation of the advertising industry
after widespread criticism of several ads aimed at young girls that some
say are no less than corporate paedophilia. SPREAD before you in a
page-length photo is a pretty girl of ...
<http://www.brisbanetimes.com.au/national/sex-kids-and-advertising-20120328-1vylk.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.brisbanetimes.com.au/national/sex-kids-and-advertising-20120328-1vylk.html&hl=en&geo=us>
BlackArrow Advanced Advertising System to Power New Advertising
Marketplace ...
MarketWatch (press release)
NEW YORK, March 28, 2012 /PRNewswire via COMTEX/ -- BlackArrow, a worldwide
provider of advanced advertising solutions for New Television platforms,
today announced that Rogers Communications is deploying the BlackArrow
Advanced Advertising System to ...
<http://www.marketwatch.com/story/blackarrow-advanced-advertising-system-to-power-new-advertising-marketplace-for-rogers-on-demand-in-canada-2012-03-28>
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<http://news.google.com/news/story?ncl=http://www.marketwatch.com/story/blackarrow-advanced-advertising-system-to-power-new-advertising-marketplace-for-rogers-on-demand-in-canada-2012-03-28&hl=en&geo=us>
Omnicom, IPG Join on Chevy Ads
Wall Street Journal
By SUZANNE VRANICA General Motors Co., looking to cut costs, said it will
consolidate the global advertising business for its Chevrolet brand with a
newly created joint venture of Omnicom Group Inc. and Interpublic Group of
Cos Inc. A total of 70 ...
<http://online.wsj.com/article/SB10001424052702303404704577307472680388982.html>
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<http://news.google.com/news/story?ncl=http://online.wsj.com/article/SB10001424052702303404704577307472680388982.html&hl=en&geo=us>
GM Says Commonwealth Created to Be Chevrolet Brand Ad Agency
Bloomberg
(GM), the world's largest automaker, named a new advertising agency for its
Chevrolet brand as part of reorganizing the company's marketing efforts
aimed at saving $2 billion over five years. The Chevy business will go to
Commonwealth, a newly created ...
<http://www.bloomberg.com/news/2012-03-27/gm-says-commonwealth-created-to-be-chevrolet-brand-ad-agency-1-.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.bloomberg.com/news/2012-03-27/gm-says-commonwealth-created-to-be-chevrolet-brand-ad-agency-1-.html&hl=en&geo=us>
GM hopes to save $2B over 5 years by centralizing Chevy ad agencies and
media buys
Washington Post
DETROIT — General Motors expects to save about $2 billion during the next
five years by centralizing most of the global advertising for its Chevrolet
brand. The Detroit company said Tuesday that two competing agencies, San
Francisco-based Goodby, ...
<http://www.washingtonpost.com/business/gm-hopes-to-save-2b-over-5-years-by-centralizing-chevy-ad-agencies-and-media-buys/2012/03/27/gIQALQ7NeS_story.html>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.washingtonpost.com/business/gm-hopes-to-save-2b-over-5-years-by-centralizing-chevy-ad-agencies-and-media-buys/2012/03/27/gIQALQ7NeS_story.html&hl=en&geo=us>
Sponsormob Seeks Mobile Ad Growth in US Market with Opening of Austin Office
San Francisco Chronicle (press release)
Berlin-based Mobile Advertising Provider Sponsormob opens US base of
operations in Austin, establishing a sales and account management team to
drive sales and better serve current partners Austin, Texas (PRWEB) March
28, 2012 Berlin-based Sponsormob ...
<http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/03/28/prweb9323228.DTL>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.sfgate.com/cgi-bin/article.cgi%3Ff%3D/g/a/2012/03/28/prweb9323228.DTL&hl=en&geo=us>
Rattle wins ad account for Enterprise Bank
Boston.com
By Chris Reidy, Globe Staff Rattle, a Beverly-based advertising agency,
said that Enterprise Bancorp Inc. of Lowell, commonly referred to as
Enterprise Bank, has hired Rattle to help the bank launch its first major
consumer ad campaign.
<http://www.boston.com/Boston/businessupdates/2012/03/rattle-wins-account-for-enterprise-bank/qUHdEwx7tbk5HiDm9WSZKI/>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.boston.com/Boston/businessupdates/2012/03/rattle-wins-account-for-enterprise-bank/qUHdEwx7tbk5HiDm9WSZKI/&hl=en&geo=us>
=== Blogs - 5 new results for [Ad] ===
Mobile Ad Optimization Startup AppStack Raises $1.5M From Eric ...
By Alexia Tsotsis
Mobile web and ad optimization startup AppStack has just closed a $1.5
million seed round from Google Ventures, Eric Schmidt's Tomorrow Ventures,
500 Startups, Gary Vaynerchuk, Don Dodge, and Punchbowl founder Matt
Douglas.
<http://techcrunch.com/2012/03/27/appstack-raises-1-5m-from-eric-schmidt-google-ventures-gary-vee-and-others/>
TechCrunch
<http://techcrunch.com/>
Hilarious Ad For Star Wars Kinect
By Zeon Santos
(YouTube Link) Chris Pratt, of Parks and Recreation fame, stars in this
silly little spot for Star Wars Kinect on Xbox. One question remains-Is
Darth Vader evil enough to cut down a Jedi wearing nothing but briefs and
an undershirt?
<http://www.neatorama.com/2012/03/27/hilarious-ad-for-star-wars-kinect/>
Neatorama
<http://www.neatorama.com/>
Ad of the Day: Supercuts Partners With Indie Musicians to 'Rock the ...
By Gabriel Beltrone
More and more advertisers are using under-the-radar musical acts to burnish
their own credentials, and now Supercuts is jumping on the bandwagon with
"Rock the Cut," a pun-riddled integrated push by ad agency Element 79 that
likens the ...
<http://www.adweek.com/news/advertising-branding/ad-day-supercuts-139231>
Adweek : Advertising & Branding
<http://www.adweek.com/adweek/feeds/11>
Pro-Santorum super-PAC ad: Romney can't be trusted - The Hill's ...
By Daniel Strauss and Megan Wilson
The pro-Rick Santorum super-PAC Red, White, and Blue Fund is out with a new
ad in Wisconsin hitting Mitt Romney on his record as governor of
Massachusetts. The ad charges that Romney can't be trusted given his record
as governor of ...
<http://thehill.com/video/campaign/218407-pro-santorum-super-pac-ad-romney-cant-be-trusted>
Top News
<http://www.hillnews.com/>
Tester Up With First Ad in Montana - NYTimes.com
By By JONATHAN WEISMAN
Senator Jon Tester, the endangered Montana Democrat with the farm-state
buzz cut, launched the first television ad of his first Senate re-election
campaign on Monday, reintroducing his folksy ways and never mentioning his
party.
<http://thecaucus.blogs.nytimes.com/2012/03/27/tester-up-with-first-ad-in-montana/>
The Caucus
<http://thecaucus.blogs.nytimes.com/>
=== Web - 2 new results for [Ad] ===
Impact of Organic Ranking on Ad Click Incrementality | Research Blog
In 2011, Google released a Search Ads Pause research study which showed
that 89% of the clicks from search ads are incremental, i.e., 89% of the
visits to the ...
<http://googleresearch.blogspot.com/2012/03/impact-of-organic-ranking-on-ad-click.html>
Shampoo ad using Hitler's image sparks outrage, calls for removal ...
In the ad from shampoo maker "Biomen," archived video of former Nazi leader
Adolf Hitler is played in which he is seen yelling and gesturing wildly
with his ...
<http://news.yahoo.com/blogs/sideshow/shampoo-ad-using-hitler-image-sparks-outrage-calls-152755213.html>
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Posted By Imran Hameed to Information bank on 3/28/2012 07:07:00 AM
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Posted By Imran Hameed to Information bank on 3/28/2012 07:07:00 AM
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Posted By Imran Hameed to Information bank on 3/28/2012 07:07:00 AM
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Posted By Imran Hameed to Information bank on 3/28/2012 07:07:00 AM
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Posted By Imran Hameed to Information bank on 3/28/2012 07:07:00 AM
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Posted By Imran Hameed to Information bank on 3/28/2012 07:07:00 AM
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Posted By Imran Hameed to Information bank on 3/28/2012 07:08:00 AM
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Posted By Imran Hameed to Information bank on 3/28/2012 07:08:00 AM
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Posted By Imran Hameed to Information bank on 3/28/2012 07:08:00 AM
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Posted By Imran Hameed to Information bank on 3/28/2012 07:08:00 AM
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Posted By Imran Hameed to Information bank on 3/28/2012 07:08:00 AM
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